ITV News: Study finds money can buy you happiness
Money can buy happiness when spending fits our personality, finds study by University of Cambridge researchers based on 77,000 real bank spending transactions. David Stillwell, one of the study’s co-authors, discusses what makes people happy in an ITV video (first…
The Telegraph: Money CAN buy happiness – if you spend in the right way
A new study from University of Cambridge looked at almost 77,000 transactions of 625 participants and found that people who spent more on purchases that matched their personality were happiest. The study was authored by Sandra Matz, a PhD candidate…
HR Magazine: Can software profile people better than HR?
Rob Gray investigates how software and digital data can be used in HR, i.e. for screening job applications. The article mentions a study by Dr David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge.…
Why Facebook knows you better than your mum
Who do you reckon knows you best? Your friends? Your children? Work colleagues? Turns out it's none of these. It's not even your mum. Because even she doesn't know all your little ways quite as well as… Facebook. It's true.…

Cambridge TV: Big data
Data selection from many outlets can have a big impact in our daily lives. David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, discusses what data such as Facebook “likes” can tell about the…
The Huffington Post: Companies should use data transparently
David Stillwell, University Lecturer in Big Data Analytics & Quantitative Social Science at Cambridge Judge, looks at how companies use people’s data and how the process could be improved to benefit the consumer. “The biggest problem right now is that…
The Wall Street Journal: Facebook ‘likes’ mean a computer knows you better than your mother
University of Cambridge researchers have developed an app that can estimate users’ personality based solely on Facebook ‘likes.’ The app can guess a person’s gender, age, life satisfaction and intelligence, as well as education and relationship status. David Stillwell, University…
The Independent: What does Facebook know? New app uses what you ‘like’ to predict your personality
The app ‘Apply Magic Sauce’ developed at the University of Cambridge can estimate a Facebook user’s intelligence, religious and political views, age and many more things based solely on the person’s “likes.” Cambridge Judge’s David Stillwell said: “We wanted show…