What is your professional and educational background?
I am currently in charge of the strategic planning and implementation of campaigns in the Latin America and Caribbean regions for the UK Foreign, Commonwealth & Development Office. I lead a team that supports a network of 33 diplomatic missions, promoting shared interests that aim to strengthen our economic and diplomatic relations.
I’ve always been passionate about marketing and communications, which inspired me to study at Tecnológico de Monterrey, one of Mexico’s top universities, graduating with a first-class bachelors degree in marketing.
As part of my undergraduate studies, I enrolled in a one-year programme at ESSEC Business School in France and, as I was interested in the retail industry, I got a certificate in marketing retail, allowing me to focus on the fashion and entertainment industries earlier in my career, before joining the British Government in the Department for International Trade.
What is the most exciting thing about your work?
Working for the UK Government has allowed me to deliver a wide range of fulfilling projects that have made positive impacts in my country and in other Latin American and Caribbean nations. It is fascinating to see how the communications, policy and commercial teams can come together to deliver projects with benefits in different subjects and geographies. Knowing that I am making my contribution in these areas is incredibly rewarding.
My experience dealing with crisis communication has been particularly interesting as well, including supporting COVID-19 repatriation flights and tailoring the UK’s communication response to its departure from the EU.
I also do some volunteer work to assist during natural disasters, which has given me the opportunity to help on the ground, for example during Hurricane Dorian, considered the worst natural disaster in Bahamian history.
As part of my role, I advise Ambassadors on embedding strategic communications into their country business plans, which is very exciting as well. The icing on the cake is getting to lead innovative public diplomacy projects that have allowed me to meet well-known people like the Rolling Stones, Lewis Hamilton, Stella McCartney and HRH Prince Charles and Prince Harry. Every day is a different experience!
What made you decide to pursue an Executive MBA?
Throughout my career to date I have developed a varied skill set, and I’m now keen to diversify, gain a broader outlook and become more versatile. I’m interested to learn more about emerging industries, stay on top of the newest trends and acquire the core business principles I need for my professional future.
I love the flexibility offered by an Executive MBA and the chance to broaden my global network is also invaluable. With over eleven years’ experience, I found that a programme like this was the best fit for me, as it is also giving me the opportunity to engage with an amazing, talented group of people that I now get to call my cohort.
What attracted you to Cambridge Judge?
I wanted to join a first-rate programme that could give me exposure to new ways of thinking. I knew that Cambridge Judge would offer me an authentic global experience and allow me to learn with and from high-calibre colleagues coming from different industries and backgrounds. As I’m from Mexico City, the flexibility of the programme structure fits well with my working schedule and personal life.
Above all, I wanted to join a prestigious school that would also be more than just a business school. The wealth of resources available, the Wo+Men’s Leadership Centre, top-notch lecturers and speakers, and the College experience made this the best choice by far.
What are your career ambitions in the long term?
I want to prepare myself for a role in the C-suite within the next few years. I’m interested in areas like digital innovation in the media and sustainable retail, and so want to be prepared to make a positive impact in whatever sector I take my career in. I’m confident that the Executive MBA will help me diversify my marketing and communications experience, accelerate my learning and give me tools to create value.