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Anna-Klara Lindskog

Anna-Klara Lindskog
The skills I continue to develop allow my organisation to be best-staffed, anticipate and dynamically solve complex problems and capture sustainable growth opportunities in an ever changing volatile business environment.
Anna-Klara Lindskog

Marketing in FMCG

I am Marketing Manager for Nestlé Infant Nutrition in the Nordics (Sweden, Norway, Finland, Denmark and Iceland). My team and I are responsible for driving the Nordic P&L and top and bottom line growth through I&R, pricing, cost savings initiatives, above the line/below the line communication and delivering winning strategies to the countries. With its global scale, powerful health and wellness brands, Creating Shared Value (CSV) drive, people and performance culture, Nestlé is a great company to be with and I am looking to build my career with the group over the long-term.

Since completing a BA (Hons) in Communication Studies and Sociology from Anglia Ruskin University, my background has been in Fast Moving Consumer Goods (FMCG); first at Procter & Gamble in Geneva and for the past nine years with Nestlé SA in various local and regional sales and marketing roles. 

Broadening horizons

The idea to do an Executive MBA was one I had several years ago. With my studies I want to strengthen my understanding and leverage of corporate finance, economics and broaden my horizon by studying business cases from industries other than FMCG. When deciding on a school, I evaluated a handful of possible institutions and Cambridge Judge Business School quickly emerged as the right choice.  

Cambridge is truly an incredibly special place. Of course studying at this historic, world class University with an impressive academic track record is a privilege and the architecture and colleges inspire strong personal performance. My experience with the Executive MBA so far is that it brings together very clever people with different backgrounds, ranging from finance, banking and medicine to charity, law, logistics and communications. This diversity adds tremendous value in that it inspires new ways of uncovering business opportunities and solving challenging business situations. 

Creating value in the workplace

Sadly, there is no one right answer to driving business growth, but keeping the right focus, grasping business opportunities and solving problems draws on experience as well as knowledge. For this, Cambridge is the perfect platform; you bring what you learn back into the workplace and create real value. In addition, the Executive MBA offers an unparalleled networking opportunity. This combination of diversity, high academic standard and pragmatism meant that it was the right programme for me. 

Of course, an Executive MBA in parallel to a demanding career is challenging in that genuine dedication to both is required. My husband and I have a son and daughter under the age of three so the weekend structure of the classes makes this Executive MBA one of few available that can run parallel to a demanding career and family life. 

How one leverages the studies towards a Cambridge Judge Executive MBA is up to each to decide, but I am convinced that embracing this learning experience will prepare me for an executive management position by not only strengthening my business acumen, but in developing me as an individual.

Programme

Cambridge Executive MBA 2015

Company

Marketing Manager, Nestlé Infant Nutrition (Nordics)

Education

BA (hons) Anglia Ruskin University