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Vanessa Marcie

Vanessa Marcie, 2016 Executive MBA participant
I would like my knowledge and ambition to serve a purpose.
Vanessa Marcie

A career in communications

During my 16-year career, I have mastered many areas of the communications and marketing industry. My definition of success has evolved as I was able to reach my goals.

I became a journalist aged 21, and 14 years later was running a PR agency in London, managing internal and external communications for one of the world's six "Supermajor" oil companies. I received my PhD from the University of Côte d'Azur, lecturing in communications and publishing my first academic book.  To date, these successful experiences have allowed me to thrive in my current role as the Head of Marketing and Communications at an investment promotion agency. 

I have held senior positions in the communications and marketing industry, primarily in corporate communications but also in general management. I believe that pursuing the Cambridge Executive MBA will be a turning point for my career, allowing me to grow as both a professional and as an individual through exposure to the leadership and business acumen of Cambridge Judge Business School.

Objectives from the EMBA

Following the programme, my aim is to hold more strategic roles, through which I could lead a company to achieve its vision rather than just handle its communications and marketing. When I was involved in France's start-up scene, I developed a fascination for innovation, technology and entrepreneurship. It is an interesting time for me to be in an industry where business models and concepts change rapidly, especially within technology. Therefore, exposure to cutting-edge thinking is crucial for success. I would like my knowledge and ambition to serve a purpose: contributing to the growth of the entrepreneurial spirit; to serve as an example of a woman's will to succeed and thrive; to be part of the definition of good leadership, and to be fair and inspirational. 

I am a firm believer that Cambridge Judge Business School's 25+ years of excellence will enable me to reach the very top of my game and to break a glass ceiling that French women, and women across the world, still encounter far too often.

Programme

Cambridge Executive MBA 2016

Current position

Head of Marketing and Communications, Team Côte d'Azur

Education

PhD University of Côte d'Azur