MA (University of St Andrews), MPhil (University of Cambridge)
Social Innovation & Entrepreneurship in Emerging Economies
In her research, Isabel is exploring how organisations and entrepreneurs respond to challenges related to carrying out social innovation initiatives in emerging markets, including translating ideas for development from the West to the Global South and achieving legitimacy for new social ventures. Through fieldwork in Indonesia and Egypt, Isabel is theorising the strategies and processes that allow these actors to drive social and environmental change in challenging institutional environments.
Real world impact
Isabel is a PhD candidate in Organisational Theory at Cambridge Judge Business School working on topics around social innovation and institutional change. She seeks to understand how actors, who are operating in challenging institutional environments with limited power and resources, can introduce impactful social and environmental change. As part of her research, Isabel is studying the efforts of community enterprises in rural Indonesia to develop sustainable livelihoods and the initiatives of social entrepreneurs in Egypt to combat inequalities and make society more inclusive for minority groups. She is combining participatory observations during multiple visits to the field with in-depth interviews.
For instance, as part of a research project in collaboration with Fauna & Flora International (FFI), Isabel has travelled to Indonesia to observe the formation and development of two agricultural community-based enterprises in two rural villages in the West Kalimantan region. The aim of the project is to identify how FFI and the farmers of the villages can work together to increase the value of existing entrepreneurial activities in the region to the communities. Findings from this study contribute to research on outsider-driven change initiatives to facilitate international development. In Egypt, Isabel is studying how local entrepreneurs can legitimise their new social ventures in a restrictive legal, political and social environment and work together with established actors, such as corporations, to realise their goals.
Social entrepreneurship; institutional change; marginal actors; institutional translation; institutional resistance; new venture legitimacy.
Isabel Brüggemann is a member of the Organisational Theory & Information Systems subject group.
Publications & papers
Brüggemann, I. (2015) Resisting ‘factory fiction’: paradoxical outcomes of logics shifts in the publishing industry. MPhil Dissertation. Cambridge: University of Cambridge.
Brüggemann, I., Tracey, P. and Kroezen, J. (2017) “Fighting ‘factory fiction’: how marginal actors resist the dominant in UK book publishing.” In: Atinc, G. (ed.) Proceedings of the 77th Annual Meeting of the Academy of Management. Briarcliff Manor, NY: Academy of Management.
Brüggemann, I., Tracey, P. and Kroezen, J. (2018) “Bridging divides: translating the concept of sustainable livelihoods to rural Indonesia through institutional empowerment work.” In Atinc, G. (ed.) Proceedings of the 78th Annual Meeting of the Academy of Management. Briarcliff Manor, NY: Academy of Management. (DOI: 10.5465/AMBPP.2018.46)
Brüggemann, I. (2016) “Enterprising communities: bridging foreign and local realities.” The Social Innovation Blog, 5 July 2016
Brüggemann, I. (2018) “Social entrepreneurship after the Arab Spring.” Cambridge Social Innovation Blog, 19 July 2018
Brüggemann, I. (2016) “Fighting “factory fiction”: towards a multi-level theory of institutional resistance in the UK book publishing industry.” In: EGOS Colloquium, Sub-Theme 36: The Dark and Bright Sides of Power, Institutions and Organizing, 7-9 July 2016, Naples, Italy.
Brüggemann, I., Tracey, P. and Kroezen, J. (2017) “Fighting ‘factory fiction’: how marginal actors resist the dominant in UK book publishing.” In: AOM Annual Meeting, 4-8 August 2017, Atlanta, Georgia, USA.
Brüggemann, I., Tracey, P. and Kroezen, J. (2018) “Bridging divides: translating the concept of sustainable livelihoods to rural Indonesia through institutional empowerment work.” Academy of Management Meeting, 10-14 August 2018, Chicago, Illinois, USA.
Alberta Institutions Conference, PhD Workshop, 7-9 June 2018, Edmonton, Alberta, Canada.
International Process Symposium (PROS), Paper Development Workshop, 22-24 June 2017, Kos, Greece.