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Charles Ebert

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Charles Ebert

PhD Candidate

MPhil (University of Cambridge)

Research topic

Marketing

Real-world impact

In addition to his academic research, Charles also works as an external consultant for Contexis. In his capacity as an external consultant, Charles developed and now performs data analysis on the Contexis Index. The Contexis Index is a compilation of academic scales designed to help a company determine the degree to which an organisational purpose is embedded in an organisational culture. To date, the Contexis Index has been used in 20 countries and has been given to multiple international organisations including organisations in the FTSE 100. While Charles usually provides statistical analysis and gives an interpretation of the results of the Index, he has also presented findings to the client.

Research interests

Charles seeks to understand the impact of company-level social or environmental pursuits on an organisation and its stakeholders. His current work centres around the growing practitioner interest in organisational purpose. While the importance of organisational purpose is perennial in non-profit and hybrid contexts, for-profit institutions have also begun adopting company purposes that go beyond financial performance and achieve social or environmental goals. Charles has devoted his PhD years to exploring the implications of these goals on the behaviour of organisations, and on the behaviour and wellbeing of individuals connected to purpose-driven organisations.

Methodologically, Charles has experience in both quantitative and qualitative research techniques, with an emphasis on using experience sampling tools for measurement and intervention.

Charles Ebert is a member of the Marketing subject group.

Publications & papers

Ebert, C., KC, R., Richter, A. and Prabhu, J. (in preparation for submission) “Perspective-taking, habit formation, and idea generation in the innovation process.”

Hurth, V. (co-first author), Ebert, C. (co-first author), Prabhu, J. and Yadav, M. (in preparation for submission) “Organizational purpose and marketing strategy.”

Blog posts

Ebert, C., KC, R. and Prabhu, J. (2020) “Perspective and idea generation.” Nesta Innovation Growth Lab

Ebert, C., KC, R. and Prabhu, J. (2018) “From purpose to creativity.” Nesta Innovation Growth Lab

Conference presentations

Ebert, C. (2019) “Corporate purpose: the construct and its antecedents and consequences.” In: Rollins College, Winter Park, FL, USA. (invited presentation)

Ebert, C. (2019) “Qualitative data and longitudinal data using the experience sampling method.” In: Rollins College, Winter Park, FL, USA. (invited presentation)

Ebert, C., KC, R. and Prabhu, J. (2019) “Perspective taking, habit formation, and creative idea generation in the innovation process.” In: Cambridge Judge Business School Winter Conference, Cambridge, UK.

Jachimowicz, J., Ebert, C., To, C., Menges, J., Akinola, M. and Prabhu, J. (2018) “Bridging passion gaps: an event sampling study to investigate how to increase passion.” In: Cambridge Judge Business School, Cambridge, UK.

Hurth, V. (co-first author), Ebert, C. (co-first author), Prabhu, J. and Yadav, M. (2018) “Corporate purpose: the construct and its antecedents and consequences.” In: Cass Business School Research Day, London, UK.

Hurth, V. (co-first author), Ebert, C. (co-first author), Prabhu, J. and Yadav, M. (2017) “Corporate purpose: the construct and its antecedents and consequences.” In: Cambridge Judge Business School Winter Conference, Cambridge, UK.

Conference workshops

2019 Marketing Strategy Consortium, Kelley School of Business, Indiana University

Contact details

Charles Ebert
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

[email protected]

Year of entry

2016

Supervisor

Professor Jaideep Prabhu

Pathway

Marketing