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Nareuporn Piyasinchai

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Nareuporn Piyasinchai

PhD Candidate

BA (Chulalongkorn University), MPhil (University of Cambridge)

Research topic

Corporate Environmental, Social & Governance (ESG) Issues

Biography

Nareuporn (Bell) Piyasinchai is a PhD Candidate in the Strategy & International Business subject group at Cambridge Judge Business School (since 2020). She started PhD in Finance in 2017 and has transitioned into PhD in Strategy since 2020. She holds an MPhil degree in Finance from the University of Cambridge and a BA in Economics from Chulalongkorn University.

Prior to her PhD, she had industry experience at the Bank of Thailand as well as at the management consulting firm Korn Ferry Hay Group.

Research interests

Sustainability; socially responsible business; social entrepreneurship; non-market strategy.

Nareuporn seeks to understand how businesses can take the lead in solving the world’s problems at scale and contribute toward a sustainable economy. To this end, she examines sustainability as a systemic and multilevel analysis of the interactions between organisations and stakeholders. Specifically, her work focuses on two main themes, employing two main methods. First, factors that explain the difference of firms’ adoption and implementation of sustainability practices, and stakeholders’ evaluations of such difference in organisations’ pursuit of sustainability (quantitative analyses at an industry and a firm level). Second, psychological mechanisms that explain different behavioural reactions of individual stakeholders toward varying corporate adoption and communication of sustainability practices (field and online experiments). She seeks to contribute new theoretical insights into sustainability research, while advance the scholarship at the nexus of strategic management and organisation theory.

Nareuporn Piyasinchai is a member of the Strategy & International Business subject group.

Awards & honours

  • Carolyn B. Dexter Award All-Academy Best International Paper, Finalist, Academy of Management (2021)
  • Best Student Paper Award, Winner, Academy of Management, ONE Division (2021)
  • Best Paper Proceedings, Academy of Management (2021)
  • CJBS Director’s Research Excellence Prize (2021)
  • Best PhD Paper Prize, Finalist, Strategic Management Society Annual Conference (2021)
  • Experimental Research Awards, Cambridge Experimental & Behavioural Economics Group (2020, 2021)
  • PhD Teaching Award (2018-2021)
  • PhD Scholarship, Cambridge Judge Business School (2017-2021)
  • Honorary Cambridge Thai Foundation Scholarship (2016-2021)
  • President’s Letter for Outstanding Achievement, Queens’ College, Cambridge (2020)
  • Best Paper Award, Winner, Annual PhD Sustainability Academy (2020)
  • EBA Fellowship (full undergraduate scholarship) (2011-2014)
  • Silver medal, the National Economics Competition (2014)

Publications & papers

Selected conference presentations

Piyasinchai, N., Grimes, M. and Loch, C. (2021) “How the pursuit of sustainability poses tradeoffs between legitimacy and reputational spillovers.” In: Academy of Management Proceedings, 2021(1) (DOI: 10.5465/AMBPP.2021.16)

Piyasinchai, N. and Grimes, M. (2021) “Reputational imprints: how public criticism during global crises affects sustainability-related innovation.” In: Academy of Management Proceedings, 2021(1) (DOI: 10.5465/AMBPP.2021.13784abstract)

Piyasinchai, N. and Lee, N. (2021) “Addressing grand challenges: current barriers and ways to move forward.” In: Annual Meeting of the Academy of Management (81st), 29 July-4 August 2021.

Piyasinchai, N. and Grimes, M. (2021) “Reputational imprints: how public criticism during global crises affects sustainability-related innovation.” In: SMS Annual Conference (41st), 18-21 October 2021, Toronto, Canada (virtual).

Piyasinchai, N. and Grimes, M. (2021) “Broad or narrow brush strokes: when firms benefit from public criticism of their industry.” In: SMS Annual Conference (41st), 18-21 October 2021, Toronto, Canada (virtual).

Piyasinchai, N. and Grimes, M. (2021) “Reputational imprints: how public criticism during global crises affects sustainability-related innovation.” In: Annual Alliance for Research and Corporate Sustainability (ARCS) Research Conference (13th), 21-24 June 2021.

Piyasinchai, N. and Grimes, M. (2020) “Reputational spirals: how reputational imprints constrain sustainability-driven innovation.” In: Annual Alliance for Research and Corporate Sustainability (ARCS) Research Conference (13th) /IVEY PhD Sustainability Academy, 12-15 November 2020, London, Canada (virtual).

Piyasinchai, N. and Grimes, M. (2020) “Reputational spirals: how reputational imprints constrain sustainability-driven innovation.” In: GRONEN Sustainability in the Digital Age, 16-19 June 2020, Lisbon, Portugal (virtual).

Piyasinchai, N. and Mak, V. (2020) “Effects of greenwashing on prosocial behavior.” In: Behavioral Decision Making Doctoral Consortium, 29 October 2020, IE Business School, Madrid, Spain (virtual).

Top 15 reads of 2021

The news and insight section of Cambridge Judge Business School’s website seeks a broad range of topics of interest to diverse audiences.…

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Toeing the line

Conformity with environmental, social and governance (ESG) practices can carry negative reputation 'spillovers' when peers are publicly criticised, says paper at Cambridge…

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Reputation

A summary of recent research and other initiatives from Cambridge Judge Business School. Every element of business concerns, in some way, reputation…

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Reputational spirals

Public criticism during crises can prompt innovation in environmental, social and governance (ESG) practices, but many firms instead get caught in a…

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Network for Business Sustainability: Corporate sustainability reputation matters most during crises

Nareuporn Piyasinchai, a PhD candidate in the Strategy & International Business subject group at Cambridge Judge Business School, discusses reputation management during…

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Contact details

Nareuporn Piyasinchai
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

[email protected]

@BellNareuporn

Year of entry

2017

Supervisor

Professor Christoph Loch

Pathway

Strategic Management