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Nareuporn Piyasinchai

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Nareuporn Piyasinchai

PhD Candidate

BA (Chulalongkorn University), MPhil (University of Cambridge)

Research topic

Corporate Environmental, Social & Governance (ESG) Issues

Biography

Nareuporn is a PhD Candidate in the Strategy & International Business subject group at Cambridge Judge Business School. She holds an MPhil degree in Finance from the University of Cambridge and a BA in Economics from Chulalongkorn University.

Prior to her PhD, she has had industry experience at the Bank of Thailand as well as at the management consulting firm Korn Ferry Hay Group in Bangkok, Thailand.

Research interests

Sustainability; responsible business; corporate governance; non-market strategy.

Nareuporn seeks to understand how and the extent to which businesses can take the lead in solving the world’s problems at scale and contribute towards a sustainable economy. To this end, her research focuses on two main themes: 1) factors that explain the difference of corporate adoption and implementation of sustainability strategies, and potential mechanisms behind decoupled sustainability actions, and 2) the interaction between firms and stakeholders, i.e. how stakeholders evaluate and react to corporate integration of sustainability issues, and how firms respond and why. She seeks to advance and contribute to scholarship at the nexus of strategic management and organisation theory.

Nareuporn Piyasinchai is a member of the Strategy & International Business subject group.

Awards & honours

  • Winner, Best Paper Award, Annual PhD Sustainability Academy (2020)
  • Nominee, Best PhD Paper Award, SMS Annual Conference (2020)
  • President’s Letter for Outstanding Achievement, Queens’ College, Cambridge (2020)
  • Honorary Cambridge Thai Foundation Scholarship (2016-2021)
  • PhD Teaching Award (2018-2020)
  • EBA Fellowship (2011-2014)
  • Silver medal, the National Economics Competition (2014)

Publications & papers

Selected conference presentations

Piyasinchai, N. and Grimes, M. (2020) “Reputational spirals: how reputational imprints constrain sustainability-driven innovation.” In: SMS Annual Conference, 26-30 October 2020, London, UK.

Piyasinchai, N. and Grimes, M. (2020) “Reputational spirals: how reputational imprints constrain sustainability-driven innovation.” In: Annual IVEY/ARCS PhD Sustainability Academy (13th), 12-15 November 2020, London, Canada.

Piyasinchai, N. and Grimes, M. (2020) “Reputational spirals: how reputational imprints constrain sustainability-driven innovation.” In: GRONEN (virtual conference), 16-19 June 2020, Lisbon, Portugal.

Piyasinchai, N. and Mak, V. (2020) “Effects of green-color incidental cues on prosocial behavior.” In: Behavioral Decision Making Doctoral Consortium, 29 October 2020, IE Business School, Madrid, Spain.

Piyasinchai, N., Loch, C. and Soufani, K. (2020) “Professionalization of family firms and sustainability reputation” In: Annual Meeting of the Academy of Management, SIM Doctoral Consortium, 7–11 August 2020, Vancouver, Canada.

Piyasinchai, N. and Brahm F. (2020) “Management practices and SME/startup scaleup.” In: Annual Meeting of the Academy of Management, SIM Doctoral Consortium, 7–11 August 2020, Vancouver, Canada.

Piyasinchai, N. and Grimes, M. (2020) “Should birds of a feather flock together? How the pursuit of sustainability poses tradeoffs between legitimacy and reputational spillovers.” In: Annual Meeting of the Academy of Management, ONE Doctoral Consortium, 7–11 August 2020, Vancouver, Canada.

Reputational spirals

Public criticism during crises can prompt innovation in environmental, social and governance (ESG) practices, but many firms instead get caught in a…

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Network for Business Sustainability: Corporate sustainability reputation matters most during crises

Nareuporn Piyasinchai, a PhD candidate in the Strategy & International Business subject group at Cambridge Judge Business School, discusses reputation management during…

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Contact details

Nareuporn Piyasinchai
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

[email protected]am.ac.uk

@BellNareuporn

Year of entry

2017

Supervisor

Professor Christoph Loch

Pathway

Strategic Management