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Eden Yin

Eden Yin

University Senior Lecturer in Marketing
Fellow of St Edmund's College

BSc (Jilin University), MA (West Virginia University), PhD (University of Southern California)

Research interests

New product growth in high-tech industries; internationalisation strategies for firms from emerging economies; global business ethics; managing arts and cultural products.

Subject group: Marketing

Professional experience

Dr Yin is a member of the American Marketing Association, INFORMS, AIB and the Academy of Marketing Science. He has taught both undergraduate and graduates, as well as business executives, in the United States, the United Kingdom, China, Australia, Finland, Denmark, Brazil and Argentina.

Previous appointments

Eden Yin taught strategic marketing at the University of Southern California and principles of marketing and internet marketing at the Loyola Marymount University in Los Angeles prior to joining Cambridge Judge Business School.

Awards & honours

  • INFORM Society for Marketing Science Long Term Impact Award, 2009
  • Excellence in Global Marketing Research Award, American Marketing Association, 2006
  • ERIM Award for Impact on Management Practice, 2004

Selected publications

Here are a selection of Eden Yin's publications. Please see the "Selected publications" tab above for a more comprehensive list.

Tellis, G., Yin, E. and Bell, S. (2009) "Global consumer innovativeness: cross country differences and demographic commonalities." Journal of International Marketing, 17(2): 1-22

Tellis, G., Yin, E. and Niraj, R. (2009) "Does quality win? Network effects versus quality in high-tech markets." Journal of Marketing Research, 46(2): 135-149

Tellis, G., Yin, E. and Niraj, R. (2009) "Why and how quality win over network effects and what it means (Rejoinder)." Journal of Marketing Research, 46(2): 150-162

Yin, E. and Bao, Y. (2006) "The acquisition of tacit knowledge in China: an empirical analysis of the 'supplier-side individual level' and 'recipient-side' factors." Management International Review, 46(3): 1-22

Yin, E. and Choi, C.J. (2005) "The globalization myth: the case of China." Management International Review, 45(Special Issue): 103-120

Tellis, G.J., Stremersch, S. and Yin, E. (2003) "The international takeoff of new products: the role of economics, culture, and country innovativeness." Marketing Science, 22(2): 188-208

Journal articles

Tellis, G.J., Stremersch, S. and Yin, E. (2003) "The international takeoff of new products: the role of economics, culture, and country innovativeness." Marketing Science, 22(2): 188-208

Yin, E. and Choi, C.J. (2005) "The globalization myth: the case of China." Management International Review, 45(Special Issue): 103-120

Yin, E. and Bao, Y. (2006) "The acquisition of tacit knowledge in China: an empirical analysis of the 'supplier-side individual level' and 'recipient-side' factors." Management International Review, 46(3): 1-22

Tellis, G., Yin, E. and Bell, S. (2009) "Global consumer innovativeness: cross country differences and demographic commonalities." Journal of International Marketing, 17(2): 1-22

Tellis, G., Yin, E. and Niraj, R. (2009) "Does quality win? Network effects versus quality in high-tech markets." Journal of Marketing Research, 46(2): 135-149

Tellis, G., Yin, E. and Niraj, R. (2009) "Why and how quality win over network effects and what it means (Rejoinder)." Journal of Marketing Research, 46(2): 150-162

Johnson, J., Yin, E. and Tsai, H. (2009) "Persistence and learning: success factors of Taiwanese firms in international markets." Journal of International Marketing, 17(3): 39-54

Yin, E. and Williamson, P.J. (2011) "Rethinking innovation for a recovery." Ivey Business Journal (Online Edition), May/Jun

Tellis, G.J., Yin, E. and Niraj, R. (2011) "How quality drives the rise and fall of high-tech products." MIT Sloan Management Review, 52(4): 14-16

Williamson, P.J. and Yin, E. (2014) "Accelerated innovation: the new challenge from China." MIT Sloan Management Review, 55(4): 1-8

Wan, F., Williamson, P.J. and Yin, E. (2015) "Antecedents and implications of disruptive innovation: evidence from China." Technovation, 39-40: 94-104 (DOI: 10.1016/j.technovation.2014.05.012)

Book chapters

Yin, E. (2000) "A comparative study of high-tech industries in Taiwan and Korea." In Chen, B. and Huang, S. (eds.): The Asian financial crisis and Taiwan's economy. Beijing: China Economic Press, pp.233-267

Yin, E. (2008) "Establishing the moral basis of global capitalism: implications for MNEs in emerging markets." Lewin, A.Y., Cavusgil, S.T., Hult, G.T. and Griffith, D. (eds.): Thought leadership in advancing international business research. New York: Palgrave Macmillan, pp.205-229

Williamson, P. and Yin, E. (2009) "Racing with the Chinese dragons." In: Alon, I., Chang, J., Fetscherin, M., Lattemann, C. and McIntyre, J.R. (eds.): China rules: globalization and political transformation. New York: Palgrave Macmillan, pp.69-100

Williamson, P.J. and Yin, E.Y. (2013) "The new wave of disruptive innovation from China: why and how global incumbents need to respond." In: Ling, P.P. (ed.) Disruptive innovation in Chinese and Indian businesses: the strategic implication for local entrepreneurs and global incumbents. Abingdon, UK and New York, NY: Routledge, pp.179-198.

Williamson, P.J. and Yin, E.Y. (2013) "Innovation by Chinese EMNEs." In: Williamson, P, Ramamurti, R, Fleury, A. and Fleury, M. T. L. (eds.): The competitive advantage of emerging market multinationals. Cambridge: Cambridge University Press, pp.64-94

Conference papers

Bell, S.J. and Yin, E. (2004) "Customer neglect: creating value through poor service." In Chen, J. (ed.) Service systems and service management in the knowledge society: Proceedings of the International Conference on Service Systems and Service Management: volume II, 19-21 July 2004, Beijing, China. Beijing: International Academic Publishers/World Publishing Corporation, pp.237-242

Yin, E. (2004) "Establishing the moral basis of global capitalism: the role of China's business system." In Academy of International Business: Advancing IB theories, constructs and methods: Emerging Research Frontiers in International Business Studies Conference, 2nd, 16-19 September, Michigan State University.

Yin, E., Tellis, G.J. and Bell, S. (2005) "The global innovator and country innovativeness." In: Rejuvenating marketing: contamination, innovation, integration: European Marketing Academy, 34th Conference, 24-27 May 2005, Bocconi University, Milan, Italy.

Bell, S., Merlo, O. and Yin, E. (2007) "Too much of a good thing: organizational learning as resource or distraction?" In: INFORMS Marketing Science Conference, 28-30 June, Singapore.

Yin, E. and Bao, Y. (2007) "Global mindedness and the strategic orientation of Chinese firms in their internationalization efforts." In: Israel Strategy Conference (ISC), 1st, 24-25 December, Jerusalem.

Yin, E., Merlo, O. and Bell, S. (2008) "Global mindedness and strategic orientation of Chinese firms in their international expansion efforts." In: Managing and marketing organizations in an era of global complexity: Proceedings of the Academy of World Business Marketing and Management Development Conference, 14-17 July, Rio de Janeiro, Brazil, 3(1). pp.16-25

Yin, E., Bao, Y., Munir, K. and Merlo, O. (2008) "Global mindedness and strategic orientation of Chinese small and medium sized enterprises in their international expansion efforts." In: Proceedings of the Global Marketing Conference, Shanghai, China.

Working papers

Warner, M., Yin, E. and Choi, C. (2003) "Global strategic alliance membership: market versus institutional criteria." Judge Institute of Management, Cambridge University, Research Paper No.2003/2

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Contact details

Eden Yin
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

Tel: +44 (0)1223 339617
Fax: +44 (0)1223 339701

e.yin@jbs.cam.ac.uk