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Thought leadership

Why businesses need to gain better insights from customers’ photos, videos and audio

Marketers are not adequately tapping audio and visual (AV) data posted on TikTok, Facebook and other platforms that can be more revealing…

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How to tackle the UK’s muddled and ineffective policy for growing the innovation economy

The UK needs an Independent Office for Innovation and Industrial Policy similar to the Office for Budget Responsibility, says submission by Cambridge…

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Seven principles for using digital technology for sustainability

Digital tech can be turned into a tool for sustainable and equitable practices in agriculture, industry and other sectors, says new report…

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Why COP27 was always going to just be a placeholder

It is unrealistic to expect breakthroughs at every climate summit yet they are still important. by Professor David Reiner, Professor of Technology…

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