Leading business minds

Marketing literature usually promotes inexpensive product adaptation when companies expand abroad, and this may boost short-term profits. But keeping cultural distance combined with promotion of a foreign culture can in the long run prove more profitable, says research co-authored by Eden Yin of Cambridge Judge.

Timing matters greatly when it comes to how workplace wins and losses impact employees. Success or failure on a person’s first project after entering the workforce is associated with the mindset they display as a leader around a decade later, which in turn predicts their team’s creativity or routine performance. The same pattern was not found for project outcomes experienced when employees first moved into a formal leadership role, according to research from Cambridge Judge Business School.

In Episode 2 of the Predicting Startup Success podcast, Isabell Welpe speaks to Ramana Nanda about why deep tech startups are difficult to predict, how technical and market uncertainty interact and how experiments and financing can reduce uncertainty over time.