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Thought leadership

Employee wellbeing: how measurement is key to improvement

A new toolkit that provides a framework to measure employee wellbeing is launched by Highsight Analytics and the University of Cambridge Psychometrics…

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Why businesses need to gain better insights from customers’ photos, videos and audio

Marketers are not adequately tapping audio and visual (AV) data posted on TikTok, Facebook and other platforms that can be more revealing…

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How to tackle the UK’s muddled and ineffective policy for growing the innovation economy

The UK needs an Independent Office for Innovation and Industrial Policy similar to the Office for Budget Responsibility, says submission by Cambridge…

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Seven principles for using digital technology for sustainability

Digital tech can be turned into a tool for sustainable and equitable practices in agriculture, industry and other sectors, says new report…

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