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Allègre Hadida

Allègre Hadida

University Senior Lecturer in Strategy
Director of the MPhil in Management Programme
Fellow of Magdalene College

European Masters in Management (ESCP Europe - formerly EAP), DEA (Université Paris X Nanterre), MA (University of Cambridge), PhD (HEC, France)

Research interests

Strategy, decision-making and performance in creative, arts and media organisations; creativity in business.

Subject group: Strategy & International Business

Professional experience

Allègre has been elected as a Representative-at-Large, Strategic Management Society (SMS) Teaching Community (2015-ongoing). She also co-organised the first SMS-IACMENA (International Academic Cooperation in the Middle East and Africa) research workshop in Cambridge Judge Business School in April 2015.

She is the Head of the Strategy Track and a member of the Scientific Committee at AIMAC (International Association for Arts and Cultural Management).

Finally, she has also been a visiting professor at HEC Paris, France; CRG Ecole Polytechnique, Paris, France; MIT Sloan School of Management, Cambridge, MA, USA; and Tel Aviv University, Israel.

Previous appointments

Dr Hadida taught business and corporate strategy in HEC (France) prior to joining Cambridge Judge Business School. In the course of her doctorate, she also spent eight months as a visiting scholar at UCLA in Los Angeles, California (USA).

Awards & honours

  • 6th Best Corporate Strategy MBA Course in the World, Financial Times, 2015
  • 7th Best Corporate Strategy MBA Course in the World, Financial Times, 2014
  • Cambridge Judge Business School Teaching Award, 2011 and 2013
  • MBA Professor of the Year Award as voted for by the Cambridge MBA class, 2010 and 2013
  • Best Paper Prize for "You can charm the critics and have nothing to eat..." (with R. Legoux and F. Carrillat), AIMAC Conference, Antwerp, 2011
  • Best Paper Proceedings, Academy of Management, 2009
  • PhD supervisor to Dr Matthias Seifert, winner of the Emerald/EFMD Outstanding Doctoral Research Award in the Management & Governance category and of the St Edmund’s College Toby Jackman Prize for the most outstanding PhD thesis, 2009
  • MBA Teaching Award, as voted for by the Cambridge MBA Class, 2005 and 2008
  • Nominated by Cambridge Judge Business School for a National Teaching Fellowship Award, 2006
  • Special Jury Prize and Honorary Distinction, FNEGE Best Transdisciplinary Doctoral Dissertation Award, 2004
  • Second Prize, AIMS-FNEGE Best Doctoral Dissertation in Strategy Award, 2004
  • Finalist, Fondation HEC Best PhD Thesis Award, 2003

Selected publications

Here are a selection of Allègre Hadida's publications. Please see the "Selected publications" tab above for a more comprehensive list.

Hadida, A.L. (2015) "Performance in the creative industries." In: Jones, C., Lorenzen, M. and Sapsed, J. (eds.) The Oxford handbook of creative industries. Oxford: Oxford University Press, pp.219-247
Watch "Creative & Cultural Industries Performance"

Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) "Effective judgmental forecasting in the context of fashion products." Journal of Operations Management, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)

Hadida, A.L. and Paris, T. (2014) "Managerial cognition and the value chain in the digital music industry." Technological Forecasting and Social Change, 83: 84-97 (DOI: 10.1016/j.techfore.2013.04.005)

Seifert, M. and Hadida, A.L. (2013) "3 humans + 1 computer = best prediction." Harvard Business Review, 91(5): 28

Seifert, M. and Hadida, A.L. (2013) "On the relative importance of linear model and human judge(s) in combined forecasting." Organizational Behavior and Human Decision Processes, 120(1): 24-36

Hadida, A.L. (2009) "Motion picture performance: a review and research agenda." International Journal of Management Reviews, 11(3): 297-335
Watch "Six Things We Know About Motion Picture Performance"

Journal articles

Hadida, A.L. (2003) "Chronicle of an aborted Hollywood revolution: the Rashomon case study." Journal of Strategic Management Education, 1(1): 247-266

Ghertman, M. and Hadida, A.L. (2005) "Institutional assets and competitive advantage of French over U.S. cinema, 1895-1914." International Studies of Management and Organization, 35(3): 50-81

Seifert, M. and Hadida, A.L. (2006) "Facilitating talent management decisions in the music industry." Management Decision, 44(6): 790-808

Hadida, A. (2009) "Motion picture performance: a review and research agenda." International Journal of Management Reviews, 11(3): 297-335
Watch "Six Things We Know About Motion Picture Performance"

Hadida, A.L. (2010) "Commercial success and artistic recognition of motion picture projects." Journal of Cultural Economics, 34(1): 45-80 (DOI: 10.1007/s10824-009-9109-z)
(Translated into Chinese and reprinted in Studies in Culture & Art, 6(4), 2013)

Seifert, M. and Hadida, A.L. (2013) "On the relative importance of linear model and human judge(s) in combined forecasting." Organizational Behavior and Human Decision Processes, 120(1): 24-36

Hadida, A.L. (2013) "Let your hands do the thinking!: Lego bricks, strategic thinking and ideas generation within organizations." Strategic Direction, 29(2): 3-5 (DOI: 10.1108/02580541311297976)
(Most downloaded Strategic Direction article in 2013; downloaded over 1,000 times)

Seifert, M. and Hadida, A.L. (2013) "3 humans + 1 computer = best prediction." Harvard Business Review, 91(5): 28

Hadida, A.L. (2013) "Institutions, assets combinations and film performance: a U.S.-French comparison." Psychology of Aesthetics, Creativity and the Arts, 7(2): 155-170 (DOI: 10.1037/a0030166)

Hadida, A.L. and Paris, T. (2014) "Managerial cognition and the value chain in the digital music industry." Technological Forecasting and Social Change, 83: 84-97 (DOI: 10.1016/j.techfore.2013.04.005)

Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) "When to forget the rearview mirror." Harvard Business Review, 93(6): 30 (co-authored with HBR editor Matt Chase)

Hadida, A.L. and Tarvainen, W. (2015) "Organizational improvisation: a consolidating review and framework." International Journal of Management Reviews, 17(4): 437-459 (DOI: 10.1111/ijmr.12047)

Seifert, M., Siemsen, E., Hadida, A.L. and Eisingerich, A.B. (2015) "Effective judgmental forecasting in the context of fashion products." Journal of Operations Management, 36: 33-45 (DOI: 10.1016/j.jom.2015.02.001)

Durand, R. and Hadida, A.L. (2016) "Logic combination and performance across occupational communities: the case of French film directors." Journal of Business Research (DOI: 10.1016/j.jbusres.2015.10.006) (published online Oct 2015; forthcoming in print)

Books, monographs, reports & case studies

Évrard, Y., Busson, A., Cauvin, C., Chiapello, È., Ferry-Maccario, N., Hadida A.L., Kéravel, A., and Silhol, O. (eds.) (2004) Le management des entreprises artistiques et culturelles. Paris: Economica, 2nd edition.

Hadida, A.L. (2007) "Rashomon: David Puttnam versus Columbia Pictures." European Case Clearing House (ECCH).

Petrie, M., Schutt, B., Hadida, A.L., Barakat, S. and Cruz, A.B. (2012) A smooth sea never made a skilled sailor: DERO project: research findings and insights final report. London: National Endowment for Science, Technology and the Arts (NESTA).

Hadida, A. and Morris, C. (2013) "Channel 4 and the British television industry: 1982-2012 (Case A)." European Case Clearing House (ECCH).

Hadida, A. and Astandu, T. (2013) "Big data and Channel 4 (Case B)." The Case Centre: 305-295-1.

Schutt, B. and Hadida, A.L. (2015) "Sky Arts Ignition: a new era in arts partnerships?" European Case Clearing House (ECCH). (forthcoming)

Book chapters

Busson, A. and Hadida, A.L. (2004) "Stratégie et politique d'entreprise." In Évrard, Y., Busson, A., Cauvin, C., Chiapello, È., Ferry-Maccario, N., Hadida A.L., Kéravel, A., and Silhol, O. (eds.) (eds.) Le management des entreprises artistiques et culturelles. Paris: Economica, 2nd edition, pp.14-61

Seifert, M. and Hadida, A.L. (2007) "Strategic decisions in high velocity contexts." In Wankel, C. (ed.) The handbook of 21st century management. Thousand Oaks, CA: Sage Publications, pp.294-302

Hadida, A.L. (2013) "Strategic assets and performance across institutional environments." In: Kaufman, J.C. and Simonton, D.K. (eds.) The social science of cinema. Oxford: Oxford University Press, pp.207-231

Hadida, A.L. (2015) "Performance in the creative industries." In: Jones, C., Lorenzen, M. and Sapsed, J. (eds.) The Oxford handbook of creative industries. Oxford: Oxford University Press, pp.219-247

Busson, A. and Hadida, A.L., with Frery, F. (2015) "Stratégie." In: Évrard, Y. et al. (eds.) Le management des industries creatives et culturelles. Paris: Economica. (forthcoming)

Conference papers

Hadida, A.L. (2002) "Perspective de la ressource et avantage concurrentiel: un état de l'art des recherches empiriques (1985-2001)." In Association Internationale de Management Stratégique (eds.) Proceedings of the Annual International Conference of the Association Internationale de Management Stratégique (11th), 5-7 June 2002, Paris, France.

Hadida, A.L. (2004) "Reputation resources, commitment and performance of cultural projects: an application to U.S. cinema." In Academy of Management (eds.): Creating actionable knowledge: Academy of Management Annual Meeting, 64th, BPS Division, 6-11 August 2004, New Orleans, LA.

Hadida, A.L. (2005) "The impact of perfectly mobile resources on project performance: evidence from the U.S. cinema industry." In: International Conference on Arts and Cultural Management, 8th, 3-6 July 2005, Montreal, Canada.

Seifert, M. and Hadida, A.L. (2009) "Decision making, expertise and task ambiguity: predicting success in the music industry." In Solomon, G. (ed.) Best Paper Proceedings of the 2009 Academy of Management Meeting, 7-11 August, Chicago, IL. Briarcliff Manor, NY: Academy of Management.

Working papers

Ghertman, M. and Hadida, A.L. (1999) "Institutions, institutional change, strategic assets and competitive advantage of American and French film industries (1895-1998)." Les Cahiers de Recherche, No.669. Paris: HEC Paris

Creative success in the workplace

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French film ‘artistes’

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‘Blue sky’ banking

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This is why your sales forecast needs a new approach

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Hollywood and the MBA

Brett Granstaff, Cambridge MBA 2012, talks about film, financing and Cambridge. Brett Granstaff, Cambridge MBA 2012, spoke on 8 May to students …

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That’s entertainment: what – and how – will we be watching in 2020?

Take unlimited creativity, add multiple platforms, throw in faster and smarter tech and you’ve got the ingredients for the biggest entertainment industry …

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The changing digital game to be discussed at Cambridge Judge Business School

Newly launched Digital Compass Forum brings together leading digital practitioners for a 360° panel discussion on the challenges facing the digital media …

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Organisational improvisation mapped by new Cambridge Judge Business School research

Turning jazz riffs and improvisational theatre into a full score or screenplay. The management field of Organisational Improvisation (OI) has traditionally drawn …

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How technology has changed the game of creative production and consumption

Allègre Hadida hosted the Entertainment Master Class (EMC) at Cambridge Judge Business School earlier this year. Founded in 2008, the EMC is now …

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Write to live, live to write? (part 1 of 3)

If content is free, what will creatives eat? In the first of our series looking at how technology has changed the game …

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Goliath takes up the slingshot (part 3 of 3)

While creatives and corporates fight it out for control of production, one thing hasn’t changed – the audience always comes first. In …

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Allègre goes viral with help from will.i.am

A Financial Times Ten Questions profile of Dr Allègre Hadida quickly went viral yesterday when will.i.am retweeted the link to the interview …

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What happens in Cambridge … influencing creative industries management around the world

Google, YouTube, NBC Universal, National Theatre, National Trust, Art Finder, Saatchi & Saatchi – all homes to Cambridge MBA alumni who were …

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Putting the business into show business – welcome Entertainment Master Class 14-18 Jan

Entertainment Master Class (EMC) – the international peer-to-peer academy for the entertainment industry – is partnering with Cambridge Judge Business School this …

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What can the entertainment industry and business schools learn from each other?

Dr Allègre Hadida, University Lecturer in Strategy at Cambridge Judge, talks about the Entertainment Masterclass to be held in Cambridge in January …

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Film industry should rethink its values

Is cinema performance research being short-sighted and out-of-date in its continued use of box office returns as the principle yardstick for measuring …

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Film industry should rethink its values

Dr Allègre Hadida claims that most film industry research may be short-sighted and out-of-date in its continued use of box office returns …

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The perception of ‘performance’

Dr Hadida gets creative at a round table discussion to take place on 2 May Dr Allègre Hadida, from Cambridge Judge Business …

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Researchers get in tune with a pioneering digital music project

Dr Allègre Hadida, Dr Shima Barakat and Becky Schutt, from Cambridge Judge Business School, have partnered with The Sage Gateshead, Fusion Research …

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MBA student doodles his way to a successful business venture

An MBA student from Cambridge Judge Business School has just launched the Doodleslide Plugin – a library of stunning hand-drawn images designed …

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Business Review Europe: Why straddling makes no business sense

For French film directors, also serving as producer could backfire because “artistic penalties may override commercial benefits,” finds study co-authored by Allègre …

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City AM: Career boost: Why an MSc will help give you the edge

Harriet Green investigates what is it about business-related MSc that will help students  to compete in today’s competitive climate. “The danger of …

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Finextra: Lloyds partners Cambridge Judge on innovation programme

MPhil in Management students at Cambridge Judge develop experimental ideas for Lloyds Banking Group’s Innovation Labs. Students were involved in evaluating the …

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Harvard Business Review: When to forget the rearview mirror

How to forecast success in volatile environments such as music, film and the fashion industry? Can more data improve forecasts? New research …

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My Science: That’s entertainment: what – and how – will we be watching in 2020?

Take unlimited creativity, add multiple platforms, throw in faster and smarter tech and you’ve got the ingredients for the biggest entertainment industry …

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Cambridge Network: Allègre goes viral with the help from will.i.am

A Financial Times Ten Questions profile of Dr Allègre Hadida quickly went viral last week when will.i.am retweeted the link to the …

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Financial Times: Women at business school – Allègre Hadida, professor

An FT Ten Questions profile of Dr Allègre Hadida quickly went viral when Will.i.am retweeted the link to the interview to his …

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Cambridge Network: What happens in Cambridge

The Culture, Arts and Media concentration on the Cambridge MBA is influencing creative industries management around the world. Dr Allègre Hadida pioneered …

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Cambridge News: How the talents behind Strictly Come Dancing, The Office and Deal Or No Deal are working with Cambridge University’s Judge Business School

Is the traditional MBA about to spawn a glamorous new sibling? The Masters of Entertainment may be just around the corner thanks …

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Business Weekly: Showbiz stars get top billing in Cambridge MBA

Is the traditional MBA about to spawn a glamorous new sibling? The Masters of Entertainment may be just around the corner thanks …

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The Times (MBA Supplement): Soft skills needed in hard times

Creativity was the number one competency expected of leaders in a study of CEOs by IBM in 2010. Yet creativity, essential to …

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Cambridge News: Movie watchers leave rentals behind

The humble video shop – once the favourite source of Friday night entertainment – may be on the way out, according to …

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Contact details

Allègre Hadida
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

Tel: +44 (0)1223 339612
Fax: +44 (0)1223 339701

a.hadida@jbs.cam.ac.uk