Multiproduct Price Competition on a Retail Platform

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6 Jun 2024

13:00 -14:00

Times are shown in local time.

Open to: All

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Lecture Theatre 2 (Cambridge Judge Business School)

Trumpington St



United Kingdom

Join our Operations and Technology Management seminar

Operations and Technology Management Seminar.

Speaker: Professor Lusheng Shao, University of Melbourne

About the seminar topic

Retail platforms increasingly operate as both resellers and marketplaces. This paper examines price competition between a multiproduct manufacturer and a retail platform, where the manufacturer sells its products directly to consumers by paying a commission fee to the platform, while also wholesaling the products to the platform.

We develop a Nash game model under multinomial logit demand to characterise the firms’ coopetition behaviours and investigate how equilibrium outcomes are influenced by changing market conditions. Our work provides recommendations on how multiproduct firms should price their products in a platform setting and offers new insights into the effects of product and consumer characteristics on firms’ optimal pricing and selling strategies.

Speaker bio

Lusheng Shao is a Professor of Operations Management in the Faculty of Business and Economics at The University of Melbourne, Australia. His research interests include competition in supply chains, contracts and incentives, and more recently, sustainable operations. Professor Shao’s research has been published in leading operations journals such as Operations Research, Manufacturing & Service Operations Management, and Production and Operations Management. He currently serves as an Associate Editor of Decision Sciences and is an editorial board member of Production and Operations Management. Professor Shao teaches business analytics and supply chain management in various programs at the University.


No registration required. If you have any questions about this seminar, please email Luke Slater.