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Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone and record specific interactions between you and this website, and in some cases, other websites.

This information is sometimes shared with the University of Cambridge, and in other cases, third parties. Below is more detail about the cookies we use, what they record and who the information is shared with. You are of course free to disable cookies.

Our cookies help us:

  • Make our website work as you'd expect
  • Remember your settings during and between visits
  • Improve the speed/security of the site
  • Allow you to share pages with social networks like Facebook
  • Continuously improve our website for you

Granting us permission to use cookies

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

Visitor statistics cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (such as browser and operating system) which helps to identify when our site isn't working as it should for particular technologies, how long they spend on the site, what page they look at etc. This helps us to continuously improve our website.

Cookies set by third parties

Name Used by Description
Google Analytics We use Google Analytics to see how people use our website. This helps us improve it. The data we have is anonymised.
Disqus commenting system We use the Disqus commenting system on our pages to let you leave comments, and engage in discussions around the subjects on our site. The cookies set by Disqus enable login functionality.
__utuvc AddThis We use AddThis to help you share and engage with our content through social media.
id Google DoubleClick We use Google DoubleClick to measure the effectiveness and performance of online marketing campaigns for MBA, Master of Finance, and Executive Education programmes.
convivaPersistent This is used by Vimeo to track usage of their embedded video player
iutk This cookie is used by Issuu on pages which include embedded interactive PDFs. This cookie does not identify you personally unless you are logged into Issuu.
is_returning We use Crazy Egg to understand how people use specific pages on our website to help improve the experience we offer. This cookie tracks whether a visitor is new or returning.
  Google Adwords We may track your activity on our website through anonymous cookies, so that we can tailor relevant ads to you as you browse the web. Remarketing ads allow us to reach the people who have previously visited the site and match the right people with the right message. They are distributed through the Google Display network. To opt out of Google's use of cookies for ads visit Google's Ad Settings dashboard or the Network Advertising opt-out webpage.
  Quantcast Quantcast gathers data regarding the visitors to our website using cookies and embedded code. We use this type of information to help improve the services we provide to our users. Visit the Quantcast website to reject or delete these cookies. Additionally, when you are shown an ad there is a small cross on the top right-hand side which allows you to block further exposure to Quantcast advertising.
  Flashtalking Flashtalking cookies are used for reporting, tracking and attribution purposes. Visit the Flashtalking website to reject or delete these cookies.
  BlueKai BlueKai installs a tracker cookie on your device which collects data on your browsing habits on different websites using the tracker's unique ID number. We use this data to profile visitors to our website and define detailed market segments, for use in our marketing campaign strategy.
  LinkedIn Insight This enables LinkedIn to provide us with insights about our audience in order that we are better able to understand our website visitors and provide a better service to them.
  Facebook Facebook cookies, web beacons and similar technologies may collect or receive information from your website and elsewhere on the internet and use that information to provide measurement services and target ads.
cuvid ClickDimensions This cookie is typically written to the browser upon the first visit to the site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits the site, a new __cuid cookie is written with a different visitor unique ID. This cookie is used to determine unique visitors to the site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that the application uses to ensure both the validity and accessibility of the cookie as an extra security measure.
cusid ClickDimensions Used to establish and continue a user session with the site. When a user views a page on the site, the script code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on the site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on the site for longer than 30 minutes.
cuvon ClickDimensions Used to signal the last time a visitor viewed a page, this cookie expires 30 minutes from set/update.
hjClosedSurveyInvites Hotjar This cookie is set once a visitor interacts with a Survey invitation modal pop-up. It is used to ensure that the same invite does not re-appear if it has already been shown.
_hjDonePolls Hotjar This cookie is set once a visitor completes a Poll using the Feedback Poll widget. It is used to ensure that the same Poll does not re-appear if it has already been filled in.
_hjMinimizedPolls Hotjar This cookie is set once a visitor minimises a Feedback Poll widget. It is used to ensure that the widget stays minimised when the visitor navigates through your site.
_hjDoneTestersWidgets Hotjar This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.
_hjMinimizedTestersWidgets Hotjar This cookie is set once a visitor minimises a Recruit User Testers widget. It is used to ensure that the widget stays minimised when the visitor navigates through your site.
_hjDoneSurveys Hotjar This cookie is set once a visitor completes a survey. It is used to only load the survey content if the visitor hasn't completed the survey yet.
_hjIncludedInSample Hotjar This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.
_hjShownFeedbackMessage Hotjar This cookie is set when a visitor minimises or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimised immediately if they navigate to another page where it is set to show.

How to disable cookies

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of this website as cookies are a standard part of most modern websites. Below are links to sources of guidance on how to do this in popular browsers.

You may also find the Digital Advertising Alliance's tool for opting out of the collection of information for ad targeting useful.