Cryptocurrency influencers use TikTok and other platforms tap into the need for cult-like social identity in ways that affect prices and risk undermining regulation, says research by Professor Alan Jagolinzer.
Digital techniques including AI can help aging societies change behaviour and reduce costs to combat obesity and diabetes, says research co-authored at Cambridge Judge.
Companies often struggle to adopt circular principles, but 4 key models can help firms reduce resource use and fossil fuel consumption, says research at the Circular Economy Centre.
