Welcome to Cambridge Judge Business School’s insights, a hub of articles showcasing business thought leadership and expert opinion from our community.
From AI and entrepreneurship to sustainability, finance, leadership and social impact, our insights bring together faculty research, expert commentary and real-world stories on the issues shaping organisations and society. Explore in-depth analyses and perspectives that connect rigorous thinking with practice, helping leaders, learners and decision-makers navigate a fast-changing world.
Featured insight
TikTok parent company ByteDance has used AI to challenge a longstanding assumption in strategy: that firms must often choose between scaling one business and diversifying into many. The firm used customer-focused knowledge from its news, e-commerce and content platforms to improve algorithms throughout the company, and this defying of conventional thinking has broader management implications in the AI era.