The Marketing group consists of scholars in marketing strategy (Jaideep Prabhu, Eden Yin), modelling (Dominique Lauga) and consumer behaviour (Dominique Lauga, Eric Levy, Vincent Mak). Group members publish in leading international journals across areas as diverse as emerging markets, experimental economics, game theory, industrial organisation, innovation, and social identity and consumption behaviour.
The group is international with members from China, France, Hong Kong, India and the US. Members have extensive research networks with academics from other leading institutions throughout North America and the rest of the world. The School enjoys frequent visits from world-class scholars and has the resources to invite leading scholars to spend between one and three months working with faculty on research projects. Previous visiting professors who have spent a month or more at the School include John Deighton, Jan Heide, Wayne Hoyer, Christine Moorman and Gerard Tellis.