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Marketing

The Marketing group consists of scholars in marketing strategy (Jaideep Prabhu, Eden Yin), modelling (Dominique Lauga) and consumer behaviour (Dominique Lauga, Eric Levy, Vincent Mak). Group members publish in leading international journals across areas as diverse as emerging markets, experimental economics, game theory, industrial organisation, innovation, and social identity and consumption behaviour.

The group is international with members from China, France, Hong Kong, India and the US. Members have extensive research networks with academics from other leading institutions throughout North America and the rest of the world. The School enjoys frequent visits from world-class scholars and has the resources to invite leading scholars to spend between one and three months working with faculty on research projects. Previous visiting professors who have spent a month or more at the School include John Deighton, Jan Heide, Wayne Hoyer, Christine Moorman and Gerard Tellis.

Faculty

  • Lauga, Dominique
    University Senior Lecturer in Marketing
  • Levy, Eric
    University Lecturer in Marketing
  • Lu, Shasha
    University Lecturer in Marketing
  • Mak, Vincent
    Reader in Marketing & Decision Sciences, Director of the MPhil in Strategy, Marketing & Operations Programme, Deputy Director of Teaching
  • Prabhu, Jaideep
    Jawaharlal Nehru Professor of Indian Business and Enterprise, Director of the Centre for India & Global Business, Head of the Marketing Subject Group
  • Yin, Eden
    University Senior Lecturer in Marketing

Lecturer and Senior Lecturer are equivalent to Assistant Professor in North American terminology. Reader is equivalent to Associate Professor with tenure in North American terminology.

PhD students

Honorary appointments

Members of the group have published in leading marketing journals including Journal of Marketing, Journal of Marketing Research and Marketing Science. Group members also serve on the editorial boards of Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Marketing, International Journal of Research in Marketing and Journal of Management Studies, and on the senior advisory board of the European Journal of Marketing.

The research agenda of the group is stimulated by regular contacts with senior personnel of regional, national and international organisations such as BP, Barclays Bank, BRAC, BT, Cambridge Enterprise, Infosys, NESTA, PepsiCo, Pearson, Which? and various parts of the UK and Indian governments, among others.

Seminars are added as they are arranged.

View a list of all Cambridge Judge research seminars