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Marketing

The Marketing group consists of scholars in marketing strategy (Jaideep Prabhu, Eden Yin, Ahmed Khwaja), modelling (Dominique Lauga, Ahmed Khwaja, Shasha Lu) and consumer behaviour (Dominique Lauga, Eric Levy, Vincent Mak). Group members work in areas as diverse as: 

  • Marketing and innovation in emerging markets
  • Experimental economics
  • Econometrics
  • Game theory and industrial organisation
  • Innovation
  • Unstructured and big data
  • Social identity and consumption behaviour
  • Behavioural decision-making 

The group is international, with members from China, France, Hong Kong, India and the US. Members have extensive research networks with academics from other leading institutions throughout North America and the rest of the world. The School enjoys frequent visits from world-class scholars and has the resources to invite leading scholars to spend between one and three months working with faculty on research projects. Previous visiting professors who have spent a month or more at the School include Hans Baumgartner (Pennsylvania State University), John Deighton (Harvard), Jan Heide (Wisconsin Madison), Wayne Hoyer (Texas Austin), Ganesh Iyer (Berkeley), Shailendra Jain (Washington), Christine Moorman (Duke), Jinhong Xie (University of Florida), Elie Ofek (Harvard), Bernd Skiera (Goethe University Frankfurt), Gerard Tellis (USC), and Kathleen Vohs (Minnesota).

The group has also been organising an annual marketing research camp every June since 2013. The research camp has become a high profile research event which attracts top scholars in the field from all over the world. Past speakers have included leading academics from Fudan, Harvard, Hong Kong (HKUST), Imperial College, INSEAD, LBS, Michigan, MIT, NYU, Oxford, Penn State, UBC, UNC, USC, Wharton, Wisconsin and Yale. This event has also been well attended by academics from major universities in the UK such as LBS, Oxford, Durham, Imperial, Warwick, Leeds, Bath, Cardiff and Cass Business School.

The research agenda of the group is stimulated by regular contact with senior personnel of regional, national and international organisations such as BP, Barclays Bank, BRAC, BT, Cambridge Enterprise, Infosys, NESTA, PepsiCo, Pearson, Huawei, and various parts of the UK and Indian governments, among others.

Faculty

  • Khwaja, Ahmed
    Reader in Marketing
  • Lauga, Dominique
    University Senior Lecturer in Marketing
  • Levy, Eric
    University Lecturer in Marketing
  • Lu, Shasha
    University Lecturer in Marketing
  • Mak, Vincent
    Reader in Marketing & Decision Sciences, Director of the MPhil in Strategy, Marketing & Operations Programme, Deputy Director of Teaching
  • Prabhu, Jaideep
    Jawaharlal Nehru Professor of Indian Business and Enterprise, Director of the Centre for India & Global Business, Head of the Marketing Subject Group
  • Yin, Eden
    University Senior Lecturer in Marketing, Director of the MPhil in Management Programme

Lecturer and Senior Lecturer are equivalent to Assistant Professor in North American terminology. Reader is equivalent to Associate Professor with tenure in North American terminology.

PhD students

Honorary appointments

Members of the group have published in leading marketing, psychology, economics, decision sciences and strategy journals, including Journal of Marketing Research, Management Science, Marketing Science, Journal of Marketing, PNAS, Psychological Science, Organizational Behavior and Human Decision Processes, Journal of Personality and Social Psychology, Journal of Consumer Psychology, Journal of Econometrics and the RAND Journal of Economics.

Group members also serve on (or have served on) the editorial boards of the editorial boards of Marketing Science, Management Science, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Marketing, International Journal of Research in Marketing and Journal of Management Studies, and on the senior advisory board of the European Journal of Marketing.

The research agenda of the group is stimulated by regular contact with senior personnel of regional, national and international organisations such as BP, Barclays Bank, BRAC, BT, Cambridge Enterprise, Infosys, NESTA, PepsiCo, Pearson, Huawei, and various parts of the UK and Indian governments, among others.

Deep engagement by members of the group is exemplified in the ongoing relationship with BRAC, a Bangladeshi organisation, by some estimates the world's largest NGO. The Founder and Chairperson of BRAC, Sir Fazle Hasan Abed, visited Cambridge Judge Business School (CJBS) in 2013 to speak to our students and meet with faculty. During his visit he signed a Memorandum of Understanding (MoU) with CJBS which committed our two organisations to working together on research and engagement over the long run. This MoU has resulted in five years of sustained engagement between faculty and students of CJBS and various divisions of BRAC. For instance, Professor Jaideep Prabhu has supervised two PhD students, Toby Norman and Jarrod Vassallo, who have worked on BRAC programmes in social enterprise and microfinance. Along with former CJBS MPhil students Jon Jachimowicz (now a PhD student at Columbia University), Professor Prabhu has published a paper using BRAC data in the prestigious Proceedings of the National Academy of Sciences. Groups of MBA students have also worked on BRAC projects and Professor Prabhu has spoken at the annual Frugal Innovation Forum organised by BRAC in 2014, 2015 and 2016.

Seminars are added as they are arranged.

View a list of all Cambridge Judge research seminars