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The Marketing subject group

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About the subject group

The Marketing group consists of scholars in marketing strategy (Jaideep Prabhu, Eden Yin, Ahmed Khwaja), modelling (Dominique Lauga, Ahmed Khwaja, Shasha Lu) and consumer behaviour (Dominique Lauga, Vincent Mak). Group members work in areas as diverse as: 

  • Marketing and innovation in emerging markets
  • Experimental economics
  • Econometrics
  • Game theory and industrial organisation
  • Innovation
  • Unstructured and big data
  • Social identity and consumption behaviour
  • Behavioural decision-making 

The group is international, with members from China, France, Hong Kong, India and the US. Members have extensive research networks with academics from other leading institutions throughout North America and the rest of the world. The School enjoys frequent visits from world-class scholars and has the resources to invite leading scholars to spend between one and three months working with faculty on research projects. Previous visiting professors who have spent a month or more at the School include Hans Baumgartner (Pennsylvania State University), John Deighton (Harvard), Jan Heide (Wisconsin Madison), Wayne Hoyer (Texas Austin), Ganesh Iyer (Berkeley), Shailendra Jain (Washington), Christine Moorman (Duke), Jinhong Xie (University of Florida), Elie Ofek (Harvard), Bernd Skiera (Goethe University Frankfurt), Gerard Tellis (USC), and Kathleen Vohs (Minnesota).

The group has also been organising an annual marketing research camp every June since 2013. The research camp has become a high profile research event which attracts top scholars in the field from all over the world. Past speakers have included leading academics from Fudan, Harvard, Hong Kong (HKUST), Imperial College, INSEAD, LBS, Michigan, MIT, NYU, Oxford, Penn State, UBC, UNC, USC, Wharton, Wisconsin and Yale. This event has also been well attended by academics from major universities in the UK such as LBS, Oxford, Durham, Imperial, Warwick, Leeds, Bath, Cardiff and Cass Business School.

The research agenda of the group is stimulated by regular contact with senior personnel of regional, national and international organisations such as BP, Barclays Bank, BRAC, BT, Cambridge Enterprise, Infosys, NESTA, PepsiCo, Pearson, Huawei, and various parts of the UK and Indian governments, among others.


  • Khwaja, Ahmed
    Professor of Marketing, Business & Public Enterprise, Head of the Marketing Subject Group
  • Lauga, Dominique
    Associate Professor in Marketing
  • Lu, Shasha
    Associate Professor in Marketing
  • Mak, Vincent
    Professor of Marketing & Decision Sciences, Vice-Dean for Programmes & Research
  • Prabhu, Jaideep
    Jawaharlal Nehru Professor of Indian Business and Enterprise, Director of the Centre for India & Global Business
  • Yin, Eden
    Associate Professor in Marketing, Director of the MPhil in Management Programme

PhD students

Honorary appointments

  • Andaleeb, Syed
    Research Fellow (Visiting)
  • Bedi, Satbir
  • Chakraborthy, Shreya
    Pavate Fellow (Visiting)
  • Deshpande, Ketan
    Fellow (Visiting)
  • Gates, David
  • Granados Sanchez, Cristian
    Associate (Visiting)
  • Huralikoppi, Santosh
    Fellow (Visiting)
  • Hurth, Victoria
  • KC, Raghabendra
  • Kulkov, Ignat
    Associate (Visiting)
  • Landsman, David
  • Levy, Eric
    Fellow (Visiting)
  • Merlo, Omar
  • Orr, David William
    Associate (Visiting)
  • Osta, Elisabetta
    Fellow (Visiting)
  • Patel, Shilen
    Fellow (Visiting)
  • Petersen, Daniel Agerbech
  • Raju, Jagmohan Singh
    Fellow (Visiting)
  • Sanyal, Sanjoy
    Fellow (Visiting)
  • Storisteanu, Daniel
    Associate (Visiting)
  • Sundar, Ranjani
  • Tellis, Gerard
    Research Fellow
  • Wiggins, Liz
    Associate (Visiting)

Publishing output

Members of the group have published in leading marketing, psychology, economics, decision sciences and strategy journals, including Journal of Marketing ResearchManagement ScienceMarketing ScienceJournal of MarketingPNASPsychological ScienceOrganizational Behavior and Human Decision ProcessesJournal of Personality and Social PsychologyJournal of Consumer PsychologyJournal of Econometrics and the RAND Journal of Economics.

Group members also serve on (or have served on) the editorial boards of the editorial boards of Marketing ScienceManagement ScienceJournal of MarketingJournal of the Academy of Marketing ScienceJournal of International MarketingInternational Journal of Research in Marketing and Journal of Management Studies, and on the senior advisory board of the European Journal of Marketing.

Industry engagement

Members of the Marketing Subject Group interact frequently with organisations from the business, third and public sectors. In the last decade, the research agenda of the group has been stimulated by regular contact with senior personnel of regional, national and international organisations such as BP, Barclays Bank, BRAC, BT, Cambridge Enterprise, Infosys, the Chartered Management Institute, NESTA, PepsiCo, Pearson, Huawei, and various parts of the UK and Indian governments, among others.

Recent and current examples of engagement projects from the group include:

  • Professor Jaideep Prabhu worked with the Chartered Management Institute to study purpose in organisations and NESTA to study the relationship between purpose and innovation. He has also acted as the methodology adviser to Ignitho Technologies and has advised several organisations on frugal innovation.
  • Professor Ahmed Khwaja, together with PhD student Sonal Srivastava and Professor Jaideep Prabhu, is working on a project with Gousto to understand the online food ordering habits of individuals and their implications for consumers, businesses and policymakers in encouraging the evolution of healthier eating patterns. Previously, he looked at the effect of employee engagement on customer satisfaction and customer retention, by looking at the data of a large car rental company and he worked on a project about beverage consumption decisions using the data of a multinational corporation, to understand how to best guide consumers to make healthier choices. He has also done work on topics of interest to public policy that has been funded by institutions like the NIH and Robert Wood Johnson Foundation.
  • Professor Vincent Mak worked on a project on “pay what you want systems” with a zoo in Germany, to help them understand the best way to implement these systems. Additionally, he recently started a research project with a precision medicine startup to investigate the productivity of gig workers in response to communication of ESG (environmental, social, and governance) practices.
  • Dr Eden Yin is working on several projects with Chinese businesses, helping them with their globalisation and branding strategies.

An example of deep engagement involving members of the marketing group is the long-term collaboration with BRAC, one of the world’s largest NGOs. The Founder and Chairperson of BRAC, Sir Fazle Hasan Abed, visited Cambridge Judge Business School (CJBS) in 2013 to speak to our students and meet with faculty. During his visit, he signed a Memorandum of Understanding (MoU) with CJBS that committed the two organisations to working together on research and engagement over the long run. This MoU has resulted in five years of sustained engagement between faculty and students of CJBS and various divisions of BRAC. For instance, Professor Jaideep Prabhu has supervised two PhD students, Toby Norman and Jarrod Vassallo, who have worked on BRAC programmes in social enterprise and microfinance. Groups of MBA students have also worked on BRAC projects and Professor Prabhu has spoken at the annual Frugal Innovation Forum organised by BRAC in 2014, 2015 and 2016.

Contact us

Get in touch with the subject group via our Administrator, Luke Slater:

[email protected]


Seminars are added as they are arranged.

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