2010 podcast barry body

Body beautiful

16 July 2010

The article at a glance

Ben Barry, PhD Candidate at Cambridge Judge Business School and Founder of Ben Barry Models, has conducted new research into the global …

Category: Marketing Podcasts

Ben Barry, PhD Candidate at Cambridge Judge Business School and Founder of Ben Barry Models, has conducted new research into the global consumer mind set. It shows that women are more likely to purchase a fashion product when they see a model who resembles them. It all began with that famous “Dove” campaign.

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16 July 2010.