2012 news riffstream


1 June 2012

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Centre for Entrepreneurial Learning at Cambridge Business School is striking a chord with creative innovators The Centre for Entrepreneurial Learning (CfEL), part …

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Centre for Entrepreneurial Learning at Cambridge Business School is striking a chord with creative innovators

The Centre for Entrepreneurial Learning (CfEL), part of Cambridge Judge Business School, is supporting entrepreneurs and SME business leaders in the creative industries through an event in Cambridge called ‘Concept to Customer: Connecting Partners & Catalysing Investment’ on 7 June 2012.

It is the first in a series of experimental events based on the new RiffStream# methodology for accelerating business creation developed by technology business builder Cartezia. The event is organised by the Creative Industries Knowledge Transfer Network (CIKTN) in conjunction with Cartezia and the Centre for Entrepreneurial Learning (CfEL).

The Creative Industries KTN (CIKTN) accelerates innovation across the UK’s creative industries around new and emergent technologies. The network catalyses new collaborations and partnerships around exciting content, insights and funding. CIKTN is funded by the UK’s Technology Strategy Board (TSB). The Concept to Customer workshop in Cambridge will be curated by Dr Uday Phadke, CIKTN’s Investment Theme Champion, using the RiffStream# methodology to explore new ways of facilitating collaboration across sectors, technologies and with investors. Specifically, the aim is to generate new projects and partnerships as the basis for delivering innovation and securing funding. The day will be focussed upon two themes: ‘Entertainment, Advertising & e-commerce’ and ‘Health, Lifestyle & Communities’.

Dr Uday Phadke, Chief Executive of Cartezia and one of CfEL’s Entrepreneurs in Residence, commented:

It is often challenging to turn innovation and technology into money and jobs. We’re aiming to enable entrepreneurs and small and medium size companies to transform proven concepts into proven products and services with sustainable business models.”

The RiffStream#Cambridge Concept to Customer event is aimed at creative and digital technology SMEs, large media and corporates from the creative industry, investors and funders (i.e. angels, venture capitalists, private equity, banks and corporates); and those interested in the projected Technology Strategy Board’s Connected Digital Economy Catapult.

Players in the RiffStream# can benefit by:

  • Better understanding of their role in their business eco-system.
  • Matching their ideas to potential markets with a clear definition of the product or service they can take to market.
  • Clarity on potential business models and their revenue, cost and investment envelopes.
  • Relationships with potential suppliers and partners.
  • Early dialogues with potential funders, investors and customers.

The RiffStream#Cambridge event ‘Concept to Customer: Connecting Partners and Catalysing Investment’ is on Thursday 7 June 2012 from 10:00 to 17:00 at Cambridge Judge Business School (registration will open at 09:00).

Confirmed speakers include Jim Farmery, Business Development Director at Creative England and Nick Evans-Lombe, Chief Operating Officer at Getty Images.