2013 podcast mba edwards consumersnowdrivinggamesindustry

Consumers are now driving the games industry

25 February 2013

The article at a glance

Cambridge MBA alumnus Nick Edwards discusses the sweeping changes taking place in the $70 billion computer games industry as technology expands the …

Category: Podcasts

Cambridge MBA alumnus Nick Edwards discusses the sweeping changes taking place in the $70 billion computer games industry as technology expands the market and changes the way studios interact with gamers.

An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA.