John is one of the foremost business academics and practitioners in the field of entrepreneurship. He has 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public. John’s first trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up (now 4e, London: Prentice-Hall/FT 2013), has become the definitive work on the assessment and shaping of entrepreneurial opportunities and is widely used by investors and entrepreneurs and in university courses worldwide.
This article was published on
14 November 2014.