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The changing digital game to be discussed at Cambridge Judge Business School

12 November 2014

The article at a glance

Newly launched Digital Compass Forum brings together leading digital practitioners for a 360° panel discussion on the challenges facing the digital media …

Newly launched Digital Compass Forum brings together leading digital practitioners for a 360° panel discussion on the challenges facing the digital media industry at Cambridge Judge Business School.

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How do digital companies adapt in a seemingly boundless game with ever changing rules? The emergence of the digital economy has both responded to, and revolutionised, every aspect of how we live and do business. Internet and mobile platforms have changed the way we develop, purchase, consume and share immaterial content and tangible goods. The identities of existing businesses, from retail to television, have been transformed by digital – and many more companies generated as a consequence. The emergence of online giants, such as Amazon and Facebook, as key economic players, is just one part of the stratoscopic digital story so far.

Such is the landscape under discussion by The Digital Compass Team on Wednesday 12 November at Cambridge Judge Business School. The event is the first in a sector – dedicated series held by the wider Compass Forum, designed to explore the business models, skill gaps and research needs of each chosen sector.

The Digital Compass Team is headed by Dr Allègre Hadida, Senior Lecturer in Strategy at Cambridge Judge Business School. Dr Hadida, who will lead the panel discussion, said:

We welcome digital stakeholders to engage in an exciting conversation with us – our students, our alumni and our faculty – to determine the challenges and opportunities in the evolving digital economy, and try to understand better and develop novel research questions around the disruptions digital is making across all sectors.

Dr Hadida commented on the unique chemistry of the digital economy, which will bring an interesting and diverse discussion. She says this is an opportunity for everybody to become a stakeholder:

What’s really interesting is that digital is not a field where larger companies necessarily have the edge. Extra financial backing and resources do not necessarily predicate innovation, as seen in other sectors.

Sadia Cuthbert, Head of Business Development at Cambridge Judge Business School, will coordinate the Compass Forum initiative which will encompass several key sectors including Financial Services and Healthcare. She said:

This Forum aims to deepen our already close relationships with industry, to foster knowledge exchange and collaboration between practitioners and Cambridge Judge faculty, students and researchers.

Keynote speakers at the event, and inaugural members of the Digital Compass Team, are:

  • Jonathan Chippindale, Chief Executive of Holition and previous Managing Director of the De Beers Group. Holition craft premium digital experiences for luxury fashion and accessory brands.
  • Dr Stéphane Doyen, head of products and lead data scientist at Freemavens. A former neuroscientist Doyen transforms data into actionable insights; identifying new forms of arbitrage to inspire better products, services, and businesses.
  • David Lyle, former chief executive officer (CEO) of the National Geographic Channels US and prior to that President of Fox LOOK and Fox Reality Channel. Lyle is a veteran television executive of factual and unscripted multiplatform/multiwindow content whose career spans 25 years across more than 20 countries.
  • Marie Moussavou, Director of Outdoor Categories at Amazon UK. Moussavou began with the French start-up, Ubiqus, now the European leader in conference reporting. She joined Janssen Cilag, the pharmaceutical branch of Johnson & Johnson, launching a new CRM. platform and restructuring the sales organisation, before moving to Amazon in 2006.
  • David Sabel, Cambridge MBA alumnus and National Theatre’s first Director of Broadcast and Digital. Sabel pioneered National Theatre Live, the ground-breaking initiative to broadcast plays live from the National’s stages to cinemas worldwide.
The series of Compass Forum events form part of the Career Development Programme for the Cambridge MBA. Visit Allegre’s faculty profile Learn more about MBA progamme

Allègre Hadida alumni Cambridge MBA