Cambridge-based venture JustMilk has won the national McKinsey Venture Academy 2016, a competition for university students based in the UK and Ireland, focused on the potential social impact of the enterprise. The prize includes seed funding of £10,000 and mentorship from McKinsey to help transform the idea into a viable social enterprise.
JustMilk is supported by the Accelerate Cambridge programme run by the Entrepreneurship Centre at Cambridge Judge Business School.
The competition involved four stages: creating an executive summary of the venture, producing a video pitch, generating a full business plan, and presenting to a panel of judges at McKinsey’s London office.
JustMilk Limited was co-founded by Theresa Maier and another PhD student Rebekah Scheuerle in late 2015, based on the technology developed in the Bioscience Engineering Group of the Department of Chemical Engineering and Biotechnology. Currently, Theresa operates as CEO and Cassi Henderson and Graham Mills as business development.
The JustMilk project, organised by JustMilk and a US non-profit, is developing an infant drug and nutrient delivery device with the potential to improve access to life-saving medications, vitamins and nutrients to breastfeeding infants globally. The company’s silicone nipple-shield device holds a pre-measured amount of medicines or nutrients, which is delivered safely and effectively to breastfeeding babies.