Jaideep Prabhu.

Professor Jaideep Prabhu named Fellow of British Academy

26 July 2023

The article at a glance

Jaideep Prabhu, Professor of Marketing at Cambridge Judge who focuses on innovation and internationalisation, is named one of 86 new fellows of the British Academy.

Category: Faculty news

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, was named a new Fellow of the British Academy as a member of a new group of “leading international humanities and social sciences researchers”. 

Jaideep, who is Jawaharlal Nehru Professor of Indian Business and Enterprise at Cambridge Judge and Director of the Centre for India & Global Business, was one of 86 new Fellows announced on 21 July, including 52 from 29 universities across the UK. 

Also named from the University of Cambridge was Professor Sujit Sivasundaram, Professor of World History and a Fellow of Gonville and Caius College. 

The citation for Jaideep, who is a Fellow of Clare College, Cambridge, says: “Marketing, strategy, and international business; innovation in large and small firms and in the public sector, in emerging and developed economies.” 

Jaideep’s research often focuses on innovation and internationalisation, and he has authored 2 books on ’frugal innovation or doing more with less, which plays a vital role in sustainability. 

I am delighted to be joining such a distinguished group of academics, not only in my area of Management and Business Studies, but also across the Humanities and Social Sciences. I look forward to working with the other Fellows of the Academy on issues of importance to the UK and the world where the Humanities and Social Sciences have a crucial role to play. I owe a debt of gratitude to all those I have worked with over the years, and in particular my colleagues at Cambridge. This wouldn’t have been possible without them.

Jaideep Prabhu, Professor of Marketing

In announcing the new Fellows, the British Academy said: 

“The latest cohort of Fellows highlights the depth and breadth of the SHAPE (Social Sciences, Humanities and the Arts for People and the Economy) disciplines and reflects the importance of interdisciplinary research.” 

The President of the British Academy, Professor Julia Black, said:  

“It is with great pleasure that we welcome yet another outstanding cohort to the Academy’s Fellowship. The scope of research and expertise on display across our newly elected UK, Corresponding and Honorary Fellows shows the breadth and depth of knowledge and insight held by the British Academy. It is our role to harness this to understand and help shape a better world. 

“With the vast expertise and wide-ranging insights brought by our new Fellows, the Academy continues to showcase the importance of the SHAPE disciplines in opening fresh seams of knowledge and understanding, while simultaneously advancing the well-being and prosperity of societies worldwide. I wholeheartedly congratulate each of our new Fellows on this achievement and look forward to working together.” 

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This article was published on

26 July 2023.