Most consumers are not starkly for or against meat substitutes, which are far more environmentally friendly than meat. Instead, complex factors including culture, taste, health and economics interact to shape individual choices, says research co-authored by Jaideep Prabhu of Cambridge Judge Business School that has practical implications for marketers and policymakers.
This ‘Jumpstart your MBA Journey’ session will cover:
an overview of the Cambridge MBA programme plus a summary of the process, tips on planning and completing your application with the MBA Recruitment & Admissions team
a Q&A session with Cambridge MBA students, alumni and the MBA team
a chance to join breakout rooms to continue conversations in smaller groups