Sustainable Marketing Leadership webinar
29 Feb 2024
15:00 -16:00
GMT
Open to: All
Online
(where applicable, further details sent upon registration)
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Category: Executive Education events
Join our event with Professors Eden Yin, Munish Datta and Mark Bloomfield
Amidst the interconnected global challenges, marketing professionals need to reflect on the value that can be attained from systemically adopting sustainability, circularity and innovation and engaging customers with authenticity and humility. An organisation’s objectives should be aligned with the Environmental, Social and Governance (ESG) values to better align with the changing operating landscape. How can marketing create real behavioral changes in sustainable consumption? How can digital technology and AI create value and engage customers?
The Sustainable Marketing Leadership programme addresses the pressing demand for organisations to genuinely demonstrate their commitment to responsible and sustainable practices. Specifically tailored for senior leaders, the programme guides them in seamlessly integrating strategic ESG values into their marketing strategy with authentic execution, driving growth and responsible development.
To learn more about the programme and its content and learning objectives, please join us for a webinar we will be running on the following dates:
- Wednesday 28 February 10:00-11:00 morning slot
- Thursday 29 February 15:00-16:00 afternoon slot
The webinars will be run by the programme faculty who will be available to answer any questions you may have about the programme.