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Lucia Reisch

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Lucia Reisch.

El-Erian Professor of Behavioural Economics & Policy
Director of the El-Erian Institute of Behavioural Economics & Policy
Professorial Fellow of Queens’ College

Dr. oec. (University of Hohenheim)

Research interests

The theory and application of behavioural insights to promote behavioural change of individuals and organisations towards societal welfare and sustainable development; behavioural economics and policy; consumer behaviour and policy.

Subject group: Economics & Policy

Professional experience

Lucia brings two decades of experience with high-level policy consulting on consumer behaviour and behavioural policy. She has been founding chair of the Advisory Council for Consumer Affairs of the German Federal Ministry of Justice and Consumer Protection (2014-2018). She has also been a member of the German Bioeconomy Council, the German Council for Sustainable Development (2010-2019), and a regular member of high-level scientific committees and ad hoc groups consulting for the German Chancellor Angela Merkel on sustainability issues (eg the Ethics Commission after Fukushima, 2011). Beyond the German government, Lucia has consulted for international organisations (EU, OECD, UNEP, World Bank, Inter American Bank) and governments worldwide on making use of behavioural insights.

Lucia is the Editor-in-Chief of the Journal of Consumer Policy (SpringerNature), and on the editorial board of Behavioural Public Policy (Oxford University Press) and Food Policy (Elsevier). She is a contributing author to the Intergovernmental Panel on Climate Change (IPCC) 6th Assessment Report. Her academic achievement has been rewarded with being elected as a lifelong member of the German National Academy of Science and Engineering. At Queens’ College, she is Academic Director of the YNOT Institute. She is also a honorary Leibniz Professor at the Leibniz Institute for Prevention Research and Epidemiology in Bremen, and an Elected Member of the Technical Academy of Science of Germany.

Previous appointments

Professor Reisch was a professor of consumer behaviour and policy at Copenhagen Business School prior to joining Cambridge Judge Business School.

Selected publications

Visit Lucia Reisch’s profile on Google Scholar.

Download Lucia Reisch's most recent list of publications

How changing small individual actions can make a big difference to global warming

Behavioural nudges can make a big difference to battling climate change, says Cass R Sunstein, a Harvard professor and Fellow at Cambridge…

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How governments and other authorities can better promote healthy lifestyles

Physical inactivity has remained unchanged at low levels globally for more than 20 years. A new study co-authored by Professor Lucia Reisch…

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Looking at 2023

Cambridge Judge Business School faculty offer their insights and opinions on what to expect in 2023 in areas ranging from entrepreneurship to…

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Seven principles for using digital technology for sustainability

Digital tech can be turned into a tool for sustainable and equitable practices in agriculture, industry and other sectors, says new report…

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Explained: why eating out will ruin your diet

Dining out makes you more likely to give in to temptation and ditch the diet even if healthy food is available, according…

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Cambridge Judge Professor Lucia Reisch re-appointed as honorary Leibniz Chair in Germany

Professor Lucia Reisch seeks collaboration between the El-Erian Institute at Cambridge Judge and the Leibniz Institute on prevention research on health and…

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Messaging on healthy foods may not prompt healthier purchases finds Cambridge study

Healthy food cues standing alone don’t prompt healthier buying decisions, but they may counter advertising for sugary and fatty foods, says study…

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El-Erian Institute of Behavioural Economics and Policy at Cambridge Judge welcomes Harvard Professor for launch event

The El-Erian Institute of Behavioural Economics and Policy, based at Cambridge Judge Business School, welcomed Professor Cass Sunstein of Harvard University as…

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The El-Erian Institute of Behavioural Economics and Policy joins Cambridge Judge Business School

The El-Erian Institute of Behavioural Economics and Policy becomes a new research centre at Cambridge Judge Business School where it will work…

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Institute of Directors: From the ‘C-Suite’ to ‘Gen-Z’ – why ESG needs to drive the new digital agenda

Lucia Reisch, Professor of Behavioural Economics & Policy at Cambridge Judge Business School, shares her thoughts in this article about the importance…

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ConSalud: Are healthy food messages and labels really effective?

A recent study co-authored by Cambridge Judge Business School has highlighted the limited impact that food messages that seek to improve our…

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Contact details

Lucia Reisch
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG

[email protected]


Download Lucia Reisch's CV