El-Erian Professor of Behavioural Economics & Policy
Director of the El-Erian Institute of Behavioural Economics & Policy
Professorial Fellow of Queens’ College
Dr. oec. (University of Hohenheim)
Research interests
The theory and application of behavioural insights to promote behavioural change of individuals and organisations towards societal welfare and sustainable development; behavioural economics and policy; consumer behaviour and policy.
Subject group: Economics & Policy
Professional experience
Lucia brings two decades of experience with high-level policy consulting on consumer behaviour and behavioural policy. She has been founding chair of the Advisory Council for Consumer Affairs of the German Federal Ministry of Justice and Consumer Protection (2014-2018). She has also been a member of the German Bioeconomy Council, the German Council for Sustainable Development (2010-2019), and a regular member of high-level scientific committees and ad hoc groups consulting for the German Chancellor Angela Merkel on sustainability issues (eg the Ethics Commission after Fukushima, 2011). Beyond the German government, Lucia has consulted for international organisations (EU, OECD, UNEP, World Bank, Inter American Bank) and governments worldwide on making use of behavioural insights.
Lucia is the Editor-in-Chief of the Journal of Consumer Policy (SpringerNature), and on the editorial board of Behavioural Public Policy (Oxford University Press) and Food Policy (Elsevier). She is a contributing author to the Intergovernmental Panel on Climate Change (IPCC) 6th Assessment Report. Her academic achievement has been rewarded with being elected as a lifelong member of the German National Academy of Science and Engineering. At Queens’ College, she is Academic Director of the YNOT Institute. She is also a honorary Leibniz Professor at the Leibniz Institute for Prevention Research and Epidemiology in Bremen, and an Elected Member of the Technical Academy of Science of Germany.
Previous appointments
Professor Reisch was a professor of consumer behaviour and policy at Copenhagen Business School prior to joining Cambridge Judge Business School.
