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Lucia Reisch

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Lucia Reisch.

El-Erian Professor of Behavioural Economics & Policy
Director of the El-Erian Institute of Behavioural Economics & Policy
Professorial Fellow of Queens’ College

Dr. oec. (University of Hohenheim)

Research interests

The theory and application of behavioural insights to promote behavioural change of individuals and organisations towards societal welfare and sustainable development; behavioural economics and policy; consumer behaviour and policy.

Subject group: Economics & Policy

Professional experience

Lucia brings two decades of experience with high-level policy consulting on consumer behaviour and behavioural policy. She has been founding chair of the Advisory Council for Consumer Affairs of the German Federal Ministry of Justice and Consumer Protection (2014-2018). She has also been a member of the German Bioeconomy Council, the German Council for Sustainable Development (2010-2019), and a regular member of high-level scientific committees and ad hoc groups consulting for the German Chancellor Angela Merkel on sustainability issues (eg the Ethics Commission after Fukushima, 2011). Beyond the German government, Lucia has consulted for international organisations (EU, OECD, UNEP, World Bank, Inter American Bank) and governments worldwide on making use of behavioural insights.

Lucia is the Editor-in-Chief of the Journal of Consumer Policy (SpringerNature), and on the editorial board of Behavioural Public Policy (Oxford University Press) and Food Policy (Elsevier). She is a contributing author to the Intergovernmental Panel on Climate Change (IPCC) 6th Assessment Report. Her academic achievement has been rewarded with being elected as a lifelong member of the German National Academy of Science and Engineering. At Queens’ College, she is Academic Director of the YNOT Institute. She is also a honorary Leibniz Professor at the Leibniz Institute for Prevention Research and Epidemiology in Bremen, and an Elected Member of the Technical Academy of Science of Germany.

Previous appointments

Professor Reisch was a professor of consumer behaviour and policy at Copenhagen Business School prior to joining Cambridge Judge Business School.

Selected publications

Here are a selection of Lucia Reisch’s publications. Please see the “Selected publications” tab above for a more comprehensive list.

Bauer, J.M., van der Laan, L.N., de Bruijn, G.-J. and Reisch, L.A. (2022) “Battle of the primes: the effect and interplay of health and hedonic primes on food choice.” Appetite, 172: 105956 (DOI: 10.1016/j.appet.2022.105956)

Bauer, J.M., Nielsen, K.S., Hofmann, W. and Reisch, L.A. (2022) “Healthy eating in the wild: an experience sampling study assessing the barriers and facilitators to dietary goal success.” Social Science and Medicine, 299: 114869 (DOI: 10.1016/j.socscimed.2022.114869)

Bauer, J.M., Aarestrup, S., Hansen, P.G. and Reisch, L.A. (2022) “Nudging more sustainable grocery purchases: behavioural innovations in a supermarket setting.” Technological Forecasting and Social Change, 179: 121605 (DOI: 10.1016/j.techfore.2022.121605)

Forberger, S., Reisch, L., Meshkovska, B., Łobczowska, K., Scheller, D.A., Wendt, J., Christianson, L., Frense, J., Steinacker, J.M., Luszczynska, A. and Zeeb, H. (2022) “Sugar-sweetened beverage tax implementation processes: results of a scoping review.” Health Research Policy and Systems, 20: 33 (DOI: 10.1186/s12961-022-00832-3)

Reisch, L.A. (2021) “Shaping healthy and sustainable food systems with behavioural food policy.” European Review of Agricultural Economics, 48(4): 665-693 (DOI: 10.1093/erae/jbab024)

Reisch, L.A., Sunstein, C.R. and Kaiser, M. (2021) “What do people want to know? Information avoidance and food policy implications.” Food Policy, 102: 102076 (DOI: 10.1016/j.foodpol.2021.102076)

Download Lucia Reisch's full list of publications

Journal articles

Sunstein, C.R. and Reisch, L.A. (2014) “Automatically green: behavioral economics and environmental protection.” Harvard Environmental Law Review, 38(1): 127-158

Sunstein, C.R., Reisch, L.A. and Kaiser, M. (2019) “Trusting nudges? Lessons from an international survey.” Journal of European Public Policy, 26(10): 1417-1443 (DOI: 10.1080/13501763.2018.1531912)

Kaiser, M., Bernauer, M., Sunstein, C.R. and Reisch, L.A. (2020) “The power of green defaults: the impact of regional variation of opt-out tariffs on green energy demand in Germany.” Ecological Economics, 174: 106685 (DOI: 10.1016/j.ecolecon.2020.106685)

Bauer, J., Bietz, S., Rauber, J. and Reisch, L.A. (2021) “Nudging healthier food choices in a cafeteria setting: a sequential multi-intervention field study.” Appetite, 160: 105106 (DOI: 10.1016/j.appet.2021.105106)

Reisch, L.A. (2021) “Shaping healthy and sustainable food systems with behavioural food policy.” European Review of Agricultural Economics, 48(4): 665-693 (DOI: 10.1093/erae/jbab024)

Reisch, L.A., Sunstein, C.R., Andor, M.A., Doebbe, F.C., Haddaway, N.R. and Meier, J. (2021) “Mitigating climate change via food consumption and food waste: a systematic map of behavioural interventions.” Journal of Cleaner Production, 279: 123717 (DOI: 10.1016/j.jclepro.2020.123717)

Reisch, L.A., Sunstein, C.R. and Kaiser, M. (2021) “What do people want to know? Information avoidance and food policy implications.” Food Policy, 102: 102076 (DOI: 10.1016/j.foodpol.2021.102076)

Bauer, J.M., Aarestrup, S., Hansen, P.G. and Reisch, L.A. (2022) “Nudging more sustainable grocery purchases: behavioural innovations in a supermarket setting.” Technological Forecasting and Social Change, 179: 121605 (DOI: 10.1016/j.techfore.2022.121605)

Bauer, J.M., Nielsen, K.S., Hofmann, W. and Reisch, L.A. (2022) “Healthy eating in the wild: an experience sampling study assessing the barriers and facilitators to dietary goal success.” Social Science and Medicine, 299: 114869 (DOI: 10.1016/j.socscimed.2022.114869)

Bauer, J.M., van der Laan, L.N., de Bruijn, G.-J. and Reisch, L.A. (2022) “Battle of the primes: the effect and interplay of health and hedonic primes on food choice.” Appetite, 172: 105956 (DOI: 10.1016/j.appet.2022.105956)

Forberger, S., Reisch, L., Meshkovska, B., Łobczowska, K., Scheller, D.A., Wendt, J., Christianson, L., Frense, J., Steinacker, J.M., Luszczynska, A. and Zeeb, H. (2022) “Sugar-sweetened beverage tax implementation processes: results of a scoping review.” Health Research Policy and Systems, 20: 33 (DOI: 10.1186/s12961-022-00832-3)

Meier, J., Andor, M.A., Doebbe, F.C., Haddaway, N.R. and Reisch, L.A. (2022) “Review: do green defaults reduce meat consumption?” Food Policy, 110: 102298 (DOI: 10.1016/j.foodpol.2022.102298)

Books, monographs, reports & case studies

Reisch, L.A. and Thøgersen, J. (eds.) (2015) Handbook of research on sustainable consumption. Cheltenham: Edward Elgar.

Sunstein, C.R. and Reisch, L.A. (eds.) (2017) The economics of nudge: vols.1-4 (Routledge Critical Concepts in Economics Series). London: Routledge.

Sunstein, C.R. and Reisch, L.A. (2019) Trusting nudges: toward a bill of rights for nudging. London: Routledge.

Book chapters

Sunstein, C.R. and Reisch, L.A. (2021) “Climate-friendly default rules.” In: Bali Swain, R. and Sweet, S. (eds.) Sustainable consumption and production: challenges and development: vol.1. Basingstoke: Palgrave Macmillan, pp.141-164

Sunstein, C.R., Reisch, L.A. and Kaiser, M. (2021) “Most people like nudges – and why that matters.” In: Grundmann, S. and Hacker, P. (eds.) Theories of choice: the social science and the law of individual, collective and organizational decision making. Oxford: Oxford University Press, pp.73-86

Download Lucia Reisch's full list of publications

Contact details

Lucia Reisch
Cambridge Judge Business School
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
UK

[email protected]

CV

Download Lucia Reisch's CV