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Robots in fashion: how creatives are working with AI

4 November 2022

The article at a glance

Study on how creative people work collaboratively with artificial intelligence by Alentina Vardanyan, a PhD candidate at Cambridge Judge, wins award from Academy of Management. 

Study on how creative people work collaboratively with artificial intelligence by Alentina Vardanyan, a PhD candidate at Cambridge Judge, wins award from Academy of Management.  

Alentina Vardanyan.
Alentina Vardanyan

A paper by Alentina Vardanyan, a PhD candidate at Cambridge Judge Business School, on how creative people work collaboratively with artificial intelligence won the Best Dissertation-Based Paper Award from the Organisational Behaviour division of the Academy of Management at the group’s recent annual meeting. 

The award, sponsored by Wiley-Blackwell on behalf of the Journal of Organizational Behavior, recognises the “empirical and/or conceptual paper based on the author or first author’s dissertation, which offers the most significant contribution to the field of OB (Organisational Behaviour”).

Human-AI interaction represents a grand challenge

The paper – entitled “Employee-AI Augmented Collaboration: A Qualitative Study of Fashion Designers and Stylists” – focuses on fashion designers and stylists interact with artificial intelligence (AI). 

Members of the award committee commented: 

“The author tackled a grand challenge: how can humans and AI work together? This is timely and important for organisational research. The paper examines how humans interact with AI to produce creative outcomes in the work context of contemporary fashion designers and stylists.”

Collaborative robots are increasingly part of our lives 

“To do this, the author conducted an impressive qualitative study to build theory about the processes associated with the creative process between humans and AI. No doubt this manuscript will be informative for the growing area of research about AI. 

“As the digital economy continues to rise, AI and collaborative robots will become more prevalent in our work life and they will change the nature of our jobs significantly. This paper helps us understand how we might navigate this change effectively.”