How to bridge the gap between government and private sector
A new Brokering Trust to Accelerate Innovation framework developed at Cambridge Judge Business School helps launch development projects through an honest broker. A new Brokering Trust to Accelerate Innovation framework, developed at Cambridge Judge Business School to promote projects in low-…

Times of India: How Indians are leading some of world’s best B-schools
Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business & Enterprise Director of the Centre for India & Global Business (CIGB) at Cambridge Judge Business School, comments on Indian American professors having carved out a niche at the top of some of…
Impact and engagement at the Centre for India & Global Business
Each of our research centres has unique ways to engage with non-academic organisations and, through that, to generate real world impact. This month we decided to share with you the work of the Centre for India & Global Business at…

Prospect Magazine: Jeremy Heywood and the flawed brilliance of a Whitehall master
A review of the new book How Should a Government Be? by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. In the book Professor Prabhu “points to the virtues of combining the skills of the state and the…
SME Times: ‘Social media platforms, tech have led to rise of disruptive leaders’
“Ubiquitous technology and social media platforms have led to the rise of "disruptive" leaders like Arvind Kejriwal, Donald Trump and Emmanuel Macron as they have been able to "speak directly to their citizens", who get the "illusion that they are…
Cambridge Independent: Professor Jaideep Prabhu discusses his new book
A new book Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, explores the role of government in a world transformed by technology and shocked by the coronavirus pandemic. The book – entitled How Should a Government Be? –…
Financial Times: Good news from governments
A review of the new book by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. The book – titled How Should a Government Be? – outlines the state’s role in the 21st Century. “There is plenty of material…
For the people
New book by Professor Jaideep Prabhu of Cambridge Judge Business School - How Should a Government Be? - outlines the state's role in the 21st Century. A new book by Professor Jaideep Prabhu of Cambridge Judge Business School explores the…

Film and energy
Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A new study from the University of Cambridge takes a far more colourful approach, using 19 Indian feature films…

Quicker response in a crisis
"Frugal innovation" can help governments respond better to the COVID-19 pandemic, says article co-authored by Professor Jaideep Prabhu in Stanford Social Innovation Review. The concept of "frugal innovation" can help governments and civil society organisations around the world respond better…
