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Centre for India & Global Business (CIGB)

Film and energy

Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A new study from the University of Cambridge takes a far more colourful approach, using 19 Indian feature films…

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Quicker response in a crisis

"Frugal innovation" can help governments respond better to the COVID-19 pandemic, says article co-authored by Professor Jaideep Prabhu in Stanford Social Innovation Review. The concept of "frugal innovation" can help governments and civil society organisations around the world respond better…

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Financial Times: Why India’s global ambitions require more pursuit of WEF principles

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses the challenges that India faces in aiming to become a major player in the global economy. He says investment in infrastructure “to the tune of several trillion dollars over…

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Circular and frugal

Video thoughts of participants of the inaugural edition of InnoFrugal UK, the UK’s first conference dedicated to the subject of frugal innovation and the circular economy. The inaugural edition of InnoFrugal UK, the UK’s first conference dedicated to the topic…

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Frugal innovation

Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of magnitude 7.9 hit Gujarat, India, killing over 25,000 people. Mansukhbhai Prajapati, a rural potter, escaped with his life…

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Boot repair on a military base

A shoe repair shop on a Dutch military base is a good example of the circular economy and frugal innovation, which will be explored at the InnoFrugal UK conference at Cambridge Judge on 27 March 2018. When one traditionally thinks…

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Bloodstream publication

Article on bloodstream infection among cancer patients co-authored by Tata Social Internship student is published in microbiology journal. An article about bloodstream infection co-authored by a Tata Social Internship student has been published in the Journal of the Academy of…

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How ‘frugal innovation’ can fight off inequality

Inequality is the defining social, political and economic phenomenon of our time. Just one per cent of the world's population now holds over 35 per cent of all private wealth, more than the bottom 95 per cent combined. Bad as…

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Affordable value innovation

For multinationals, the real prize in developing countries is in 'good enough' rather than high-end products, which can be very profitable, says Professor Jaideep Prabhu of Cambridge Judge Business School. From food to electronics to pharmaceuticals, major companies and brands…

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Alleviating poverty through trust

'Myopic' decision-making by those on low-incomes creates a vicious cycle of poverty, but a new study co-authored at Cambridge Judge Business School says this can be addressed through increased community trust that helps the poor make forward-looking decisions. More than…

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