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Centre for India & Global Business (CIGB)

Prospect Magazine: Jeremy Heywood and the flawed brilliance of a Whitehall master

A review of the new book How Should a Government Be? by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. In the book Professor Prabhu “points to the virtues of combining the skills of the state and the…

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SME Times: ‘Social media platforms, tech have led to rise of disruptive leaders’

“Ubiquitous technology and social media platforms have led to the rise of "disruptive" leaders like Arvind Kejriwal, Donald Trump and Emmanuel Macron as they have been able to "speak directly to their citizens", who get the "illusion that they are…

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Cambridge Independent: Professor Jaideep Prabhu discusses his new book

A new book Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, explores the role of government in a world transformed by technology and shocked by the coronavirus pandemic. The book entitled How Should a Government Be? – outlines…

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Financial Times: Good news from governments

A review of the new book by Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School. The book titled How Should a Government Be? – outlines the state’s role in the 21st Century. “There is plenty of material for…

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For the people

New book by Professor Jaideep Prabhu of Cambridge Judge Business School - How Should a Government Be? - outlines the state's role in the 21st Century. A new book by Professor Jaideep Prabhu of Cambridge Judge Business School explores the…

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Blurred crowd of thousands of people walking through a wide street.

Film and energy

Using Bollywood films to examine energy and household appliance use across four decades in India. Energy studies are often highly technical. A new study from the University of Cambridge takes a far more colourful approach, using 19 Indian feature films…

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Quicker response in a crisis

"Frugal innovation" can help governments respond better to the COVID-19 pandemic, says article co-authored by Professor Jaideep Prabhu in Stanford Social Innovation Review. The concept of "frugal innovation" can help governments and civil society organisations around the world respond better…

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Financial Times: Why India’s global ambitions require more pursuit of WEF principles

Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School, discusses the challenges that India faces in aiming to become a major player in the global economy. He says investment in infrastructure “to the tune of several trillion dollars over…

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Circular and frugal

Video thoughts of participants of the inaugural edition of InnoFrugal UK, the UK’s first conference dedicated to the subject of frugal innovation and the circular economy. The inaugural edition of InnoFrugal UK, the UK’s first conference dedicated to the topic…

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2018 News: Circular and frugal.

Frugal innovation

Professor Jaideep Prabhu says that doing more with less makes sense – whatever your location. On 26 January 2001, an earthquake of magnitude 7.9 hit Gujarat, India, killing over 25,000 people. Mansukhbhai Prajapati, a rural potter, escaped with his life…

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