About
Name: Wendy (Wenduo) Ye
Nationality: Chinese
Programme: MBA 2024
Education: BA in Journalism, Shandong University, China
MA in Communication, Bowling Green State University, US
Pre-MBA role: Chief Operating Officer, Foresight News, and Content Partner, Foresight Ventures, California, US
Wendy is a recipient of the Cambridge MBA scholarship for Entrepreneurs and the Forté Foundation Fellowship.
What led you to take the Cambridge MBA?
After a decade as a journalist and media professional working across the US, Singapore and China, I witnessed first-hand the unprecedented disruption of the media industry by technological advancements. My experiences in Silicon Valley ignited my passion for innovation in media and led me to co-found a project at the intersection of technology and journalism, utilising cutting-edge technologies like blockchain and AI in 2022.
This entrepreneurial venture opened new doors, and I subsequently joined a venture capital firm as Content Partner, overseeing 4 media assets. In this role, I led a cross-functional and cross-cultural team spanning Asia, Europe, and America, setting strategic plans and driving innovation across diverse markets.
These experiences underscored the need for leaders who can navigate technological disruption, manage global teams, and drive strategic innovation in the rapidly evolving media landscape. The Cambridge MBA emerged as the ideal programme to meet these challenges, offering a unique blend of academic rigor, practical insights, and a strong focus on entrepreneurship and technology. With its world-class faculty, diverse student body, and location in the innovative ‘Silicon Fen’, Cambridge will equip me with the skills, networks, and global perspective needed to lead with confidence, drive meaningful innovation, and create lasting impact in the media and content creation industries I’m passionate about.
Describe the biggest accomplishment in your career so far?
My most significant accomplishment has been my role as a cultural and informational bridge throughout my career as a bilingual reporter and media manager. In an increasingly globalised yet often divided world, I’ve proudly facilitated understanding between diverse cultures and communities. My work in co-founding a project at the intersection of technology and journalism further exemplifies my commitment to innovation in media.
Furthermore, I’ve leveraged my platform to amplify important voices and stories. Over time, I have built a following of over one million across various social media platforms. This reach has allowed me to spotlight critical issues and inspire tens of thousands of women, particularly in China and other Asian countries, to pursue their ambitions fearlessly.
These accomplishments reflect my dedication to not just reporting the news, but shaping the future of media, fostering global understanding, and empowering others, especially women, to break barriers and pursue their dreams. They embody my belief in the transformative power of communication and technology to connect people and drive positive change on a global scale.
How do you feel about being awarded your scholarship?
I am deeply honoured and grateful to receive several scholarships from Cambridge Judge Business School. It not only validates my potential as an entrepreneur and leader but also aligns with my commitment to advancing gender equality in business leadership.
As the first in my extended family to attain higher education and study abroad, this opportunity at Cambridge carries profound significance. I’m excited to maximise this incredible opportunity to grow, learn, and contribute to the vibrant Cambridge Judge Business School community.
What do you want to get out of the MBA most of all in the next year?
In the coming year, I aim to gain a comprehensive understanding of business fundamentals and hone my leadership skills to effectively guide global teams in the rapidly evolving media landscape. I’m particularly keen to explore courses on innovation management, digital transformation, and entrepreneurship.
Beyond academics, I look forward to engaging with and learning from my diverse cohort of classmates, expanding my global network, and leveraging Cambridge’s rich ecosystem to further develop my entrepreneurial venture.
Where do you see your MBA journey taking you in your future career?
Post-MBA, I envision leading innovation in a multinational media organisation, applying my enhanced business acumen and global perspective to drive digital transformation. Long-term, I aspire to launch new ventures that revolutionise content creation and distribution, leveraging emerging technologies to engage the next generation of global audiences.
The Cambridge MBA will be instrumental in equipping me with the skills, networks, and confidence to realise these ambitions and make a lasting impact on the media and entertainment industry.
What does Cambridge mean to you?
Cambridge represents a unique blend of tradition and innovation. Its centuries-old legacy of academic excellence combined with its position at the forefront of technological advancement – as evident in the ‘Silicon Fen’ – embodies the balance I seek to strike in my career.
To me, Cambridge symbolises a collaborative, diverse, and intellectually stimulating environment where ground-breaking ideas are born and nurtured. It’s a place where I can challenge myself, expand my horizons, and connect with brilliant minds from across the globe.
Something that few people may know about you…
Few people may know that I’m an avid adventurer beneath the waves. I hold certifications in freediving, scuba diving, and even mermaid diving.
This passion for underwater exploration has taught me valuable lessons about pushing personal boundaries, maintaining calm under pressure, and appreciating the beauty and fragility of our natural world – skills and perspectives that I bring to my professional life as well.