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Thought leadership

Why timing affects pay-what-you-want amounts

People pay more under pay-what-you-want systems when they pay afterwards if the product or service is highly valued, says study co-authored at…

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How the pandemic affected anti-social behaviour

Those more intensely exposed to COVID-19 (coronavirus) became more anti-social, likely due to mental health deterioration, finds study co-authored at Cambridge Judge…

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Why air pollution makes societies less creative

We’ve long known that pollution makes people sicker, but a new study from the University of Cambridge shows that it also harms…

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How to bridge the gap between government and private sector

A new Brokering Trust to Accelerate Innovation framework developed at Cambridge Judge Business School helps launch development projects through an honest broker.…

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