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Ritchie Mehta

Faculty news update

A regular update on articles, awards and other developments involving Cambridge Judge Business School faculty and fellows. Article co-authored by Dr Khaled Soufani on reducing waste is published in the Harvard Business Review Companies are increasingly working with consumers to…

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Cambridge Business Magazine: Building customer loyalty goes far beyond free offers and reward

Ritchie Mehta, visiting Fellow in Marketing at Cambridge Judge Business School, looks at the retail sector and asks whether retailers really need loyalty programs in order to keep their customers engaged. Ritchie says there are much better alternative ways of…

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Econsultancy: Do retailers really need a customer loyalty program?

Ritchie Mehta, visiting Fellow in Marketing at Cambridge Judge Business School, looks at the retail sector and asks whether retailers really need loyalty programs in order to keep their customers engaged. Ritchie says there are much better alternative ways of…

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