Professor of Marketing
Fellow of Emmanuel College
Dipl.Ing. (Ecole Polytechnique), Corps des Ponts (Ecole Nationale des Ponts et Chaussees), MA (Université Paris 1 Pantheon-Sorbonne), PhD (Massachusetts Institute of Technology)
My research interests include marketing strategy, innovation and product development, advertising, behavioural industrial organisation, and experimental economics. I was previously an Assistant Professor of Management and Strategy at the Rady School of Management at the University of California, San Diego.
I’m a member of the Marketing subject group at Cambridge Judge Business School, which focuses on strategy, modelling, and consumer behaviour. The research agenda is stimulated by regular contact with senior personnel of national and international organisations.
Previous appointments
Dominique was an Assistant Professor of Management and Strategy at the Rady School of Management at the University of California San Diego prior to joining Cambridge Judge Business School. Dominique also taught a PhD course at Brandeis University and, while at MIT, she served as a teaching assistant on both undergraduate and graduate microeconomics courses.
Selected publications
- KC, R.P., Lauga, D.O. and Mak, V. (2023) “Hold-up induced by demand for fairness: theory and experimental evidence.” Theory and Decision (DOI: 10.1007/s11238-022-09905-9) (published online Sep 2022)
- Lauga, D.O., Ofek, E. and Katona, Z. (2022) “When and how should firms differentiate? Quality and advertising decisions in a duopoly.” Journal of Marketing Research, 59(6): 1252-1265 (DOI: 10.1177/00222437221082076)
- Fainmesser, I.P., Lauga, D.O. and Ofek, E. (2021) “Ratings, reviews, and the marketing of new products.” Management Science, 67(11): 7023-7045 (DOI: 10.1287/mnsc.2020.3848)
- Gneezy, A., Gneezy, U. and Lauga, D.O. (2014) “A reference-dependent model of the price-quality heuristic.” Journal of Marketing Research, 51(2): 153-164 (DOI: 10.1509/jmr.12.0407)
- Lauga, D.O. and Ofek, E. (2011) “Product positioning in a two-dimensional vertical differentiation model: the role of quality costs.” Marketing Science, 30(5): 903-923
- Lauga, D.O. and Ofek, E. (2009) “Market research and innovation strategy in a duopoly.” Marketing Science, 28(2): 373-396
Awards and honours
- Cambridge Judge Business School Teaching Award, 2017
- Management Science Meritorious Service Award, 2012
- UCSD Hellman Faculty Fellowship, 2010-2011
- Robert M. Solow Endowment Fellowship, 2001-2003
- Corps des Ponts et Chaussees Fellowship, 1998-2001
- Felicitations du Jury in Economics, Ecole Polytechnique, 1998
News and insights
The ‘hold-up problem’ in business: new study co-authored at Cambridge Judge Business School highlights how concerns about fairness thwart beneficial reciprocity.
Research on hazardous waste disposal by Cambridge Judge PhD candidate Sytske Wijnsma represents the University of Cambridge in this month’s Festival of Social Science.
Delegation from Chulalongkorn Business School in Bangkok attend five days of seminars on global branding presented by the Executive Education division of Cambridge Judge Business School. A delegation from the Master in Branding and Marketing programme at Chulalongkorn Business School in Bangkok are engaging in five days of seminars on global branding presented by the Executive Education division of Cambridge Judge Business School (CJBS). The 14 students and eight faculty and Advisory Board members from Chulalongkorn Business School are at Cambridge Judge Business School 10-16 July for an international study module, in order to gain practical insights in product development, marketing analytics, customer relations and other business areas related to branding. Topics for the seminars include: branding in the era of artificial intelligence, presented by Dr Eden Yin, University Senior Lecturer in Marketing; how to make a product "cool" in the social media age, presented by Dr Vincent Mak, Reader in Marketing & Decision Sciences; the customer journey, presented by Dr Dominique Lauga, University Senior Lecturer in Marketing; and brand evaluation models, presented by Dr Shasha Lu, University Lecturer in Marketing. In addition, Dr Vincent Mak will discuss using behavioural economics to engage customers; Dr Shasha Lu will discuss how…