Liang Zhao

PhD Candidate

BSc (Hong Kong University of Science and Technology), MPhil (University of Cambridge)

Year of entry: 2021

I’m a PhD Candidate in the Marketing group at Cambridge Judge Business School, researching new product development in the pharmaceutical industry under the supervision of Professor Ahmed Khwaja.

Liang Zhao.

My details

Academic area

Marketing

Research topic

Determinants of Successful Collaboration in New Product Development: Evidence from the Pharmaceutical Industry

Research interests

Matching; pricing; quantitative marketing; industrial organisation; pay what you want; release strategy.

Pathway

Marketing

Supervisor

Professor Ahmed Khwaja

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