Professor of Marketing, Business & Public Enterprise
Head of the Marketing Subject Group
PhD (University of Minnesota)
My research interests are primarily in marketing strategy and quantitative marketing, including health care markets, innovation and market entry, customer and employee relationship management, pharmaceutical R&D, retail chain expansion and growth, and social enterprises in emerging markets.
News and insights
Climate change will be one of the key factors in global healthcare trends over the next 50 years as people are forced from their homes and deal with extreme heat, says new study co-authored at Cambridge Judge Business School.