Ahmed Khwaja

Professor of Marketing, Business & Public Enterprise

Head of the Marketing Subject Group

PhD (University of Minnesota)

My research interests are primarily in marketing strategy and quantitative marketing, including health care markets, innovation and market entry, customer and employee relationship management, pharmaceutical R&D, retail chain expansion and growth, and social enterprises in emerging markets.

Contact details

Professor Khwaja’s contact details can be found on his CV.

Academic area


Research interests

Specific interests are health-related consumption decisions; market entry, retail chain expansion and firm size dynamics; role of experience spillovers and alliances in pharmaceutical R&D and innovation; effect of employee engagement on customer satisfaction and retention; distortions due to moral hazard and adverse selection in health care markets; and how social enterprises balance their “double bottom line” in resource scarce emerging markets.

Academic and methodological interests include dynamic structural models, estimation of games of strategic interaction, matching estimators, asymmetric information and incomplete markets, simulation based econometric methods, and reinforcement learning.

Professional experience

Professor Ahmed Khwaja has served as an Associate Editor of Management Science, on the Editorial Review Board of Marketing Science, and as a Co-Guest Editor of the Journal of Econometrics‘ Annals issue “Structural Models of Consumer Optimization Behavior”. He also holds visiting positions at the Yale Center for Customer Insights, and the Health Sector Management Program at Duke University’s Fuqua School of Business.

Previous appointments

Professor Ahmed Khwaja’s previous roles have included: Faculty Fellow, Yale Center for Customer Insights, Yale School of Management; Faculty Research Staff, Cowles Foundation for Research in Economics, Yale University; Visiting Associate Professor of Marketing, Yale School of Management; Assistant Professor of Marketing, Yale School of Management; Melville Blake ’80 Visiting Summer Fellow, Yale School of Management; Assistant Professor of Business Economics, Fuqua School of Business, Duke University; and Visiting Graduate Student, Department of Economics, University of Pennsylvania.


Selected publications

Journal articles

News and insights

World map made of matches waiting for a spark.

Climate change will be one of the key factors in global healthcare trends over the next 50 years as people are forced from their homes and deal with extreme heat, says new study co-authored at Cambridge Judge Business School.