Eliot Johns: A hospitality entrepreneur

My name is Eliot, and my sector is hospitality. The cohort is, probably for me, one of the best things about the programme. It’s the diversity, range of experience, and knowledge. And so you’re guaranteed to pick up insights into areas that you had, perhaps, little prior knowledge of before but also to see areas you might be more experienced in in a new light.

So I think I was particularly drawn to the academic rigour it could lend to my professional experience but all focused within the context that’s all about the practical application. So picking up theoretical insights from some of the industry leaders, but all the while, focused on actually making things happen.

It really has meant that the external disruptions have had a minimal impact on the actual learning experience. And aside from that, I think in times like these, there are many more subjects that could be of more use in something like entrepreneurship, which ultimately, is all about creating value.

So I would say, I’m very much at the start of my entrepreneurial journey. And my sector is hospitality, and there’s a lot of uncertainty with regards to how I will achieve my ambitions within it. However, the one thing that I am sure of is applying to this programme has definitely been a step in the right direction.