Jeffrey Wei Liu: building East–West cultural bridges

About

Name: Jeffrey Wei Liu

Nationality: New Zealander

Programme: Global EMBA 2026

Current role: Senior Partner, Beijing Corner Stone & Partners Law Firm; CEO, Blue Mountain Global Intercultural Exchange Group; Foundation Fellow & Development Ambassador of St Edmund’s College, University of Cambridge.

Industry sector: Intellectual property protection and enforcement in China; UK-China education and cultural exchange.

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Jeffrey Wei Liu.

What is your professional and educational background?

Former Chinese National Swimming Champion and national record holder. Currently a Senior Partner at an intellectual property law firm in China. Master of Management and Master of Sports Management.

What is the most exciting thing about your work?

I am passionate about advancing educational and cultural exchange between East and West, building bridges for cross-cultural communication and collaboration. In my role supporting alumni engagement for St Edmund’s College at the University of Cambridge, I have the opportunity to connect with outstanding Cambridge alumni from diverse fields and to promote the University’s academic spirit and global influence across the Asia-Pacific region.

What attracted you to Cambridge Judge Business School and the Global Executive MBA?

Studying at the University of Cambridge has always been one of my most important life ambitions. Cambridge Judge Business School, as one of the world’s leading business schools, is distinguished by its academic excellence and global reputation. The Global Executive MBA offers an exceptionally innovative programme design that enables a perfect balance between academic aspiration and professional development, allowing me to pursue my goals while continuing to grow my career.

What are you hoping to get out of the Global Executive MBA?

I aim to systematically study cutting-edge disciplines in business and management at Cambridge Judge Business School, continuously refining and enhancing my knowledge structure, broadening my global perspective and strengthening my leadership and strategic thinking capabilities.

What are your long-term career ambitions?

I am committed to focusing on what I am most passionate about and where my strengths lie, while continuing to advance UK-China education and cultural exchange. At the same time, I seek to further enhance the impact of Cambridge alumni engagement across the Asia-Pacific region, attracting more outstanding individuals to connect with Cambridge, experience its values and contribute to broader international dialogue and collaboration.

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