Year: 2023
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How organisations can adopt sustainable marketing principles
Eden and Jaideep discuss the importance of ESG values to long-term organisational success, ESG-centred marketing and how to establish it, and the challenges facing firms seeking to instil ESG principles into their marketing operations. Read more
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Two articles by Cambridge Judge faculty in the same issue of Harvard Business Review
Articles on helping employees in distress and meeting strategic goals through innovation appear in the September-October issue of the HBR magazine. Read more
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Meet our leading MBA professors – Christopher Marquis
Christopher Marquis was appointed Sinyi Professor of Chinese Management at Cambridge Judge in January 2022. Here he talks about his early interest in China and how sustainability is at the heart of everything he does from riding a bike to the new MBA curriculum pathway. This article is part of our MBA Teaching Spotlight series. Read more
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Essay competition aims to develop entrepreneurial spirit among teenagers
An inaugural Entrepreneurship Essay Competition aims to encourage UK Sixth Form students to pursue entrepreneurial aspirations. The initiative is organised by the Entrepreneurship Lab at King’s College, Cambridge, which was founded by 2 faculty members at Cambridge Judge Business School. Read more
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Humanising the migration crisis
The ongoing refugee and asylum seeker crisis in Europe and the UK is an opportunity to strengthen public health, the economy, labour markets and social cohesion. In the media and political hubbub surrounding the crisis, the personal stories, mental health and wellbeing of migrants, refugees and asylum seekers are absent. How can we design front-line… Read more