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This hands-on, part-time engagement is based on 5 MBA students working as a team of consultants in a local business, addressing a specific market need. The Cambridge Venture Project is an ideal opportunity for local organisations with limited resources to benefit from fresh, unbiased and objective market research evaluations. For our students, the CVP is a chance to apply their market analysis skills to a real problem, and to get an insight into “Silicon Fen” and the kind of challenges faced by innovators working in high-risk, high-pressure environments.

What types of project are possible?

We welcome proposals from local companies at all stages of development, as long as there is a real and tangible market research need for the students to address and that this is clearly articulated and defined. Projects typically look at financial, strategic and marketing implications of new products or ventures. Previous projects have included a market analysis of a wireless product, strategic opportunities for a new diabetes treatment, and opportunities for mobile phone user interfaces.

When does it take place?

Important dates

Proposal deadline: Sep 2023 (exact date tbc)

Project takes place: Oct-Dec 2023

Students work part-time with their host company in teams of 5 over 6 weeks from October to December. The final deliverable is a presentation of findings and recommendations to the client at Cambridge Judge Business School during the second week of December.

See what previous hosts have had to say about us

What do I do next?

Complete the online project proposal form by September 2023 (exact deadline tbc).

The 2023/24 briefing notes and project terms will be available in July. In the meantime, you may wish to read the CVP briefing notes and project terms for 2022/23 (pdf, 164KB).

Please contact the MBA Projects Office if you have any difficulty using on the online proposal submission form, and would like it sent to you in another format.

Contact us

Sadia Cuthbert.

For further details, or if you have any queries, please contact:

Sadia Cuthbert
Head of Careers
Cambridge Judge Business School
Trumpington Street
Cambridge CB2 1AG

+44 (0)1223 768387

[email protected]

View case studies of previous CVPs

Previous cases (2021) (456 KB)

Client feedback

Client companies discuss the value they gained from MBAs working intensively on their business issue.

Watch the video

Stuart Simms, MD of OnApp Connect

“The most valuable thing the CVP has done for my company is really give us great insight … my decisions are suddenly made a lot easier.”

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