Most consumers are not starkly for or against meat substitutes, which are far more environmentally friendly than meat. Instead, complex factors including culture, taste, health and economics interact to shape individual choices, says research co-authored by Jaideep Prabhu of Cambridge Judge Business School that has practical implications for marketers and policymakers.
EPRG is pleased to announce our successful 2018 CEEPR/EPRG Annual Conference on “Transforming the Energy Sector: Solutions on the Way to 2050”, with support from EnBW. The Conference took place in Kalkscheune, in Berlin, Germany, on 2-3 July 2018 and comprised a day-and-a-half of sessions and dinner.