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Executive Education | 高管培训

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Building on its cutting edge academic research, extensive professional networks and industry expertise, CCCM works with Executive Education at Cambridge Judge Business School in developing programmes tailored for senior and top executives from leading Chinese and non-Chinese firms. Two programmes developed for Chinese and non-Chinese companies are:

Programme one: Globalisation Strategies for Chinese Enterprises

Location: Cambridge Judge Business School, Cambridge, UK

Duration: Two days

Programme two: Developing Winning Strategies for Chinese Markets

Location: Cambridge Judge Business School, Cambridge, UK

Duration: Two days

Programme leaders

Peter Williamson

Peter Williamson

Honorary Professor of International Management

PhD (Harvard University)

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Eden Yin

Eden Yin

University Senior Lecturer in Marketing

PhD (University of Southern California)

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These two programmes offer the opportunity for international participants of this course to develop a deep understanding of global market dynamics, characteristics of Chinese customers, challenges for Chinese firms going global and non-Chinese firms operating in China and effective strategies for firms to gain competitive advantage. They enable participants to keep abreast of the most current development in the field of global business and Chinese management. These courses are conducted in English with simultaneous Chinese translation if needed.

Programme information

If would like to learn more about the Executive Education programmes provided by the Cambridge Centre for Chinese Management, please contact us.

Register your interest

为了更好地传播学术成果,帮助中国企业国际化,同时也帮助西方企业更好地在中国市场运营,此中心还定期举办高管培训课程。目前中心计划开设如下两门课程:

课程一: 中国企业国际化战略

地点:剑桥大学嘉治商学院

课程天数:2天

课程二: 在中国市场的经营战略

地点:剑桥大学嘉治商学院

课程天数:2天

课程主讲人:

Peter Williamson

彼得·威廉姆森教授

中国管理研究中心执行主任,剑桥大学嘉治商学院国际商务系教授

简历介绍

威廉姆森教授在哈佛大学商学院获得博士学位。进入学术圈之前,曾在波士顿咨询集团及美林证券担任高管。在来剑桥任教之前,威廉姆森教授曾任国际顶级商学院伦敦商学院的战略和国际管理教授、MBA项目主任(1987-1992),哈佛商学院全球化战略客座教授(1993-1996),1997年-2007年,在欧洲工商管理学院(INSEAD)亚洲商业及国际管理系任教。期间,曾担任长江商学院战略课程客座教授(2003-2007)。后返回剑桥大学耶稣学院任教,担任高级领导力项目学术主任。曾在澳大利亚、法国、香港、新加坡、瑞士及美国等多个国家居住和工作。目前,他还担任新能源企业国际绿色燃气公司非执行董事及培训公司Imparta的非执行董事会主席。

Eden Yin

尹一丁博士

中国管理研究中心执行主任, 剑桥大学嘉治商学院营销系高级讲师。

简历介绍

尹博士在美国南加州大学马歇尔商学院获得商业管理博士学位。现为剑桥大学嘉治商学院企管和营销系高级讲师及剑桥大学圣埃德蒙学院院士。他在嘉治商学院主讲MBA和EMBA的核心课程并参与多个高管培训项目。其研究领域是企业品牌战略,创新战略和发展中国家企业国际化战略。他的研究曾发表于顶级学术期刊如市场科学,市场研究期刊,国际市场学期刊及麻省理工斯隆管理评论。尹博士曾在多个国家如美国,澳大利亚,芬兰,丹麦,巴西,阿根廷及中国内地教授过MBA,EMBA及高管培训课程。他也曾为欧洲及英国多家企业,如捷豹路虎(Jaguar and Land Rover)等做过战略咨询。 

这两门课程向所有报名人开放。另外,此中心还计划开设以下两个针对于特定企业及机构的精英培训项目。其一是中国高管精英培训项目。这个项目一年举办两次,每次20-25人,为期两周,只面向于中国顶尖企业中负责开发海外市场的高管及团队。其二是中国青年精英培训项目,也是一年举办两次,每次20-25人,为期两周,只面向中国顶尖大学的本科生,由学校推荐并经过选拔而获得此学习资格。

这些高管课程及培训项目旨在帮助中国或海外企业的高管了解当今最新的全球市场动向和管理理论,从而使得他们能够更好地进行各种企业的管理。青年精英培训项目则是帮助中国最优秀的青年人建立全球视野,对全球商务运作的基本了解和全球文化的洞察,以此帮助他们成为这个世纪的合格领袖。 这些项目中的课程都是以英文授课,但如有需要,可以安排中文的同声传译。  

项目信息

如果您希望更多地了解中国管理中心提供的高管培训项目,请联系我们。

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Executive Education engagement

Programme information

If would like to learn more about the Executive Education programmes provided by the Cambridge Centre for Chinese Management, please contact us. 

Register your interest

Executive Education programmes

Offering a wide range of open enrolment and customised programmes, designed for organisations, business professionals, managers, leaders, and executives from many different functions who strive for professional and personal growth.

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