CCCM focuses on research related to Chinese management in areas such as internationalisation strategies, M&A, technology acquisition, R&D, global alliances, e-commerce, digital enterprise, gender issues, leadership, marketing and branding. The Centre aims at producing the following academic output:
- Top academic journals articles, chapters, edited volumes, working paper series and books on all aspects of Chinese management.
- Business cases documenting the actual business practices of high performing Chinese enterprises.
- The “Chinese Enterprise Globalisation index” for Chinese enterprises that are operating globally and also the list for “Top 100 Most Global Chinese Enterprises.”
- A comprehensive database on leading Chinese firms along key dimensions based on public or proprietary sources.
- PhD graduates specialising in Chinese management with leading universities or research institutes in China, UK or elsewhere.
The fundamental research philosophy of the Centre is deep engagement which underpins research across the Cambridge Judge Business School. It advocates research based on actual business phenomenon and real management problems which can only be understood through deeply engaging with enterprises in various ways. In essence, it is a research philosophy that emphasises relevance and applicability of research efforts while maintaining the needed academic vigour.