Research Director (Organisational Theory & Information Systems)
MBA, PhD (University of Wisconsin)
Distribution systems; strategic partnerships; marketing strategy.
Jan B. Heide is a member of the Marketing subject group.
Professor Heide is the Michael Lehman Distinguished Chair in Business at the Wisconsin School of Business, University of Wisconsin-Madison. He has been a guest lecturer at several different universities, including the University of Melbourne and the Norwegian School of Management.
His research has been published in the Journal of Marketing, the Journal of Marketing Research, the Academy of Management Journal, the Academy of Management Review, and the Journal of Law and Economics, among others.