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Big implications for big data!


One-day conference provides insight into how big data can help drive innovation in organisations

Cambridge Service Alliance, a partner of Cambridge Judge Business School, is hosting a one-day conference aimed at senior business leaders and policy makers to explore the potential of big data for organisations and what it means for both the public and private sectors.

Taking place at the University of Cambridge’s Møller Centre on Tuesday 18 September, the Big Data conference will provide real examples from leading firms and service providers, who will explain how they are using big data for innovation. The event will also showcase new research from Cambridge Service Alliance, a global alliance of leading companies and universities established to develop new understanding and approaches to complex service provision.

Speakers on the day will include:

  • Craig Olmstead, Job Site Solutions, Caterpillar Global Mining
  • Matt McNeil, Lead Business Solutions Head, Google Enterprise
  • Stephen Gold, Director of Marketing for Watson Solutions, IBM Software Group
  • Will Cavendish, Executive Director, UK Cabinet Office
  • Lars Christian, Vice President, Wind & Site Competence Centre, Vestas
  • Sarah Bailey, Head of Partnering and Project Manage, BAE Systems

Professor Andy Neely, Director of Cambridge Service Alliance and Fellow in Business Performance, Measurement & Management at Cambridge Judge Business School, commented: “With so much conflicting advice on how to benefit from the vast quantities of information collected about customers, suppliers and operations, it is vital to have a strategic approach.

“Managed correctly, big data is a powerful resource that will drive improved services, customer awareness and productivity – but the area is rife with confusion making it easy to lose sight of the true potential.”

Cambridge Service Alliance was founded in September 2010, bringing together the University of Cambridge’s expertise in service-science research, together with Caterpillar, IBM and BAE Systems, to research new ways to provide, implement and employ complex service systems. The conference is part of Cambridge Service Week, which runs from 17 to 20 September.