Associate Professor in Strategy
Fellow and Director of Studies at Magdalene College
European Master in Management & Diplôme Grande Ecole (ESCP Europe), DEA (Université Paris X Nanterre), MA (University of Cambridge), PhD (HEC Paris)
I’m a member of the Strategy and International Business subject group at Cambridge Judge Business School, and my research focuses on strategy and decision-making in volatile environments, with a particular interest in creative, arts and media sectors and organisations, on creativity and improvisation in business, and on temporary organisations. I’m a Fellow of the of the Royal Society of Arts, and also a member of the Centre for Film and Screen and the Centre for Heritage Research, University of Cambridge.
Professional experience
Allègre is a fellow of the Royal Society of Arts, a member of the Centre for Film and Screen and a partner of the Cambridge Heritage Research Centre, University of Cambridge.
She is a joint lead of SMS-IACMENA (Strategic Management Society – International Academic Cooperation in the Middle East and Africa) and a former Representative-at-Large of the SMS Teaching Community (2015-2017).
Allègre sits on the Orientation Committee for the MS/MSc ‘Management des Arts et de la Création’ (MAC) at HEC Paris and served as the external examiner for the Arts, Business & Creativity MA at Newcastle University (2017-2022).
She is a member of the Scientific Committee at AIMAC (International Association for Arts and Cultural Management), where she was the first Strategy Track chair (2011-2022), organised the first live online Doctoral Seminar in 2020, and currently leads the Doctoral Symposium.
News and insights
Study on temporary marketing organisations co-authored by Allègre Hadida wins award from the American Marketing Association for outstanding article on marketing and channels of distribution.
Leadership and organisational behaviour
Managing change: lessons in agility and improvisation
The interplay between agility and improvisation is crucial to how organisations adapt to changing circumstances and uncertainty, says new book chapter by 2 Cambridge Judge Business School academics.
Allègre Hadida of Cambridge Judge is awarded Lifetime Achievement award at the 24th Mallen Film Conference for research in the motion picture industry.
Media coverage
Variety | 9 June 2022
How to survive a bear market – Hollywood girds for a content correction (Special Report)
A sharp economic downturn in the US could force Disney, Warner Bros. Discovery and others to make hard choices for betting on growth in overmarkets or shoring up their English-language programming options, says a special report by Variety, titled “How to survive a bear market.” Allègre Hadida, Associate Professor of Strategy at Cambridge Judge Business School, comments in the report.
Forbes | 8 February 2022
Is work from anywhere here to stay?
Dr Allègre Hadida, Associate Professor of Strategy at Cambridge Judge Business School, comments on Adi Gaskell’s article on working from home for prolonged periods of time.
FDI Intelligence | 10 December 2021
How streaming platforms are changing the geography of media investment
An article discussing how economic developers worldwide are capitalising on the “streaming wars” to promote investment, high-value-added job creation and cultural exports. Allègre Hadida, Associate Professor of Strategy at Cambridge Judge Business School, who has researched the impact of streaming services on Hollywood studio filmmaking, comments in the article.