Osareme (Nathan) Odiase

PhD Candidate

BA (University of Lagos), MA (University of Cape Town), MPhil (University of Cambridge)

Year of entry: 2021

I advance academic conversations around the strategic management of creative ecosystems. My research explores organisational style in the fashion industry and extensively examines the strategic decisions that impact stylistic choices. As part of my research, I also investigate how creative identities are constructed and appraise the business development implications of creative judgments.

Osareme (Nathan) Odiase.

Research topic

A Process and Performance Approach to Organisational Style in the Fashion Industry

Research interests

Creativity; strategic management; organisational identity; organisational improvisation; agility and digital innovation.


Strategic Management


Dr Allègre Hadida


Before starting his PhD, Nathan completed a Master of Philosophy in Innovation, Strategy and Organisation from the University of Cambridge, where Magdalene College awarded him the Standard Bank Africa Chairman’s Scholarship. He was awarded the prestigious Mandela Rhodes Scholarship that funded his Master of Social Science Degree from the University of Cape Town, South Africa. He has a BA in Psychology from the University of Lagos, where he developed foundational skills in utilising Interpretative Phenomenological Analysis for Qualitative Research.

Nathan is inspired to contribute toward the business development of creative industries, including the arts, media, fashion, and photography. As his academic career evolves, he also hopes to facilitate the digital innovation and agility of small and medium scale enterprises.

Selected publications

  • Hadida, A.L. and Odiase, N.O. (2023) “Agility and improvisation.” In Pina e Cunha, M., Vera, D., Cunha Meneses Abrantes, A. and Miner, A. (eds.) Routledge companion to improvisation in organizations. London: Routledge

News and insight

Woman improvising on stage.

Leadership and organisational behaviour

Managing change: lessons in agility and improvisation

The interplay between agility and improvisation is crucial to how organisations adapt to changing circumstances and uncertainty, says new book chapter by 2 Cambridge Judge Business School academics.