BA (University of Lagos), MA (University of Cape Town), MPhil (University of Cambridge)
Year of entry: 2021
I advance academic conversations around the strategic management of creative ecosystems. My research explores organisational style in the fashion industry and extensively examines the strategic decisions that impact stylistic choices. As part of my research, I also investigate how creative identities are constructed and appraise the business development implications of creative judgments.
News and insight
The interplay between agility and improvisation is crucial to how organisations adapt to changing circumstances and uncertainty, says new book chapter by 2 Cambridge Judge Business School academics.