Allègre Hadida

Associate Professor in Strategy

Fellow and Director of Studies at Magdalene College

European Master in Management & Diplôme Grande Ecole (ESCP Europe), DEA (Université Paris X Nanterre), MA (University of Cambridge), PhD (HEC, France)

I’m a member of the Strategy and International Business subject group at Cambridge Judge Business School, and my research focuses on strategy and decision-making in volatile environments, with a particular interest in creative, arts and media sectors and organisations, on creativity and improvisation in business, and on temporary organisations. I’m a Fellow of the of the Royal Society of Arts, and also a member of the Centre for Film and Screen and the Centre for Heritage Research, University of Cambridge.

Professional experience

Allègre is a fellow of the Royal Society of Arts, a member of the Centre for Film and Screen and a partner of the Cambridge Heritage Research Centre, University of Cambridge.

She is a joint lead of SMS-IACMENA (Strategic Management Society – International Academic Cooperation in the Middle East and Africa) and a former Representative-at-Large of the SMS Teaching Community (2015-2017).

Allègre sits on the Orientation Committee for the MS/MSc ‘Management des Arts et de la Création’ (MAC) at HEC Paris and served as the external examiner for the Arts, Business & Creativity MA at Newcastle University (2017-2022).

She is a member of the Scientific Committee at AIMAC (International Association for Arts and Cultural Management), where she was the first Strategy Track chair (2011-2022), organised the first live online Doctoral Seminar in 2020, and currently leads the Doctoral Symposium.


Selected publications

Journal articles

  • Seifert, M. and Hadida, A.L. (2013) “3 humans + 1 computer = best prediction.” Harvard Business Review, 91(5): 28
  • Seifert, M. and Hadida, A.L. (2013) “On the relative importance of linear model and human judge(s) in combined forecasting.” Organizational Behavior and Human Decision Processes, 120(1): 24-36
  • Hadida, A.L. (2010) “Commercial success and artistic recognition of motion picture projects.” Journal of Cultural Economics, 34(1): 45-80 (DOI: 10.1007/s10824-009-9109-z)
    (Translated into Chinese and reprinted in Studies in Culture and Art, 6(4), 2013)
  • Hadida, A. (2009) “Motion picture performance: a review and research agenda.” International Journal of Management Reviews, 11(3): 297-335
  • Seifert, M. and Hadida, A.L. (2006) “Facilitating talent management decisions in the music industry.” Management Decision, 44(6): 790-808
  • Ghertman, M. and Hadida, A.L. (2005) “Institutional assets and competitive advantage of French over U.S. cinema, 1895-1914.” International Studies of Management and Organization, 35(3): 50-81

Hadida, A.L. (2003) “Chronicle of an aborted Hollywood revolution: the Rashomon case study.” Journal of Strategic Management Education, 1(1): 247-266

Books, monographs, reports and case studies

  • Finney, A. and Hadida, A.L. (2019) The King’s Speech Distribution Gambit (Case B). Case Centre Ref: 319-0043-1B; 319-0043-8 (Teaching Note)
  • Finney, A. and Hadida, A.L. (2019) The King’s Speech Producers’ Dilemma (Case A). Case Centre Ref: 319-0043-1; 319-0043-8 (Teaching Note)
  • Hadida, A.L. and Astandu, T.V. (2013) “Big data and Channel 4 (Case B).” The Case Centre: 305-295-1 (case); 305-294-8 (teaching note case A & B).
  • Hadida, A.L. and Morris, C.E. (2013) “Channel 4 and the British television industry: 1982-2013 (Case A).” The Case Centre: 305-294-1 (case A); 305-294-8 (teaching note case A & B) .
  • Petrie, M., Schutt, B., Hadida, A.L., Barakat, S. and Cruz, A.B. (2012) A smooth sea never made a skilled sailor: DERO project: research findings and insights final report. London: National Endowment for Science, Technology and the Arts (NESTA).
  • Hadida, A.L. (2007) “The Rashomon case study: David Puttnam versus Columbia Pictures.” The Case Centre: 303-259-1 (case); 303-259-8 (teaching note).

Book chapters

  • Hadida, A.L. and Odiase, N.O. (2023) “Agility and improvisation.” In Pina e Cunha, M., Vera, D., Cunha Meneses Abrantes, A. and Miner, A. (eds.) Routledge companion to improvisation in organizations. London: Routledge
  • Seifert, M., Siemsen, E., Hadida, A.L. and Eisengerich, A.E. (2023) “Effective judgmental forecasting in the context of fashion products.” In: Seifert, M. (ed.) Judgment in predictive analytics. Cham, IL: Springer, pp.85-114
  • Hadida, A. (2020) “Event cinema.” In: Towse, R. and Navarrete Hernandez, T. (eds.) Handbook of cultural economics. Cheltenham: Edward Elgar, 3rd edition, pp.254-261
  • Hadida, A. (2017) “What do we (think we) know about film performance?” In: Funk, J. (ed.) BigData.BigMovie: how algorithms transform the film and TV industry: conference proceedings. Berlin and Potsdam: Erich Pommer Institut and Filmuniversität Babelsberg Konrad Wolf, pp.21
  • Busson, A. and Hadida, A.L., with Frery, F. (2015) “Stratégie.” In: Évrard, Y. et al. (eds.) Management des industries culturelles et créatives. Paris: Vuibert, pp.7-77
  • Hadida, A.L. (2015) “Performance in the creative industries.” In: Jones, C., Lorenzen, M. and Sapsed, J. (eds.) The Oxford handbook of creative industries. Oxford: Oxford University Press, pp.219-247
  • Hadida, A.L. (2013) “Strategic assets and performance across institutional environments.” In: Kaufman, J.C. and Simonton, D.K. (eds.) The social science of cinema. Oxford: Oxford University Press, pp.207-231
  • Seifert, M. and Hadida, A.L. (2007) “Strategic decisions in high velocity contexts.” In Wankel, C. (ed.) The handbook of 21st century management. Thousand Oaks, CA: Sage Publications, pp.294-302
  • Busson, A. and Hadida, A.L. (2004) “Stratégie et politique d’entreprise.” In Évrard, Y., Busson, A., Cauvin, C., Chiapello, È., Ferry-Maccario, N., Hadida A.L., Kéravel, A., and Silhol, O. (eds.) (eds.) Le management des entreprises artistiques et culturelles. Paris: Economica, 2nd edition, pp.14-61

Conference papers

  • Seifert, M. and Hadida, A.L. (2009) “Decision making, expertise and task ambiguity: predicting success in the music industry.” In Solomon, G. (ed.) Best Paper Proceedings of the 2009 Academy of Management Meeting, 7-11 August, Chicago, IL. Briarcliff Manor, NY: Academy of Management.
  • Hadida, A.L. (2005) “The impact of perfectly mobile resources on project performance: evidence from the U.S. cinema industry.” In: International Conference on Arts and Cultural Management, 8th, 3-6 July 2005, Montreal, Canada.
  • Hadida, A.L. (2004) “Reputation resources, commitment and performance of cultural projects: an application to U.S. cinema.” In Academy of Management (eds.): Creating actionable knowledge: Academy of Management Annual Meeting, 64th, BPS Division, 6-11 August 2004, New Orleans, LA.
  • Hadida, A.L. (2002) “Perspective de la ressource et avantage concurrentiel: un état de l’art des recherches empiriques (1985-2001).” In Association Internationale de Management Stratégique (eds.) Proceedings of the Annual International Conference of the Association Internationale de Management Stratégique (11th), 5-7 June 2002, Paris, France.

Working papers

  • Ghertman, M. and Hadida, A.L. (1999) “Institutions, institutional change, strategic assets and competitive advantage of American and French film industries (1895-1998).” Les Cahiers de Recherche, No.669. Paris: HEC Paris

Awards and honours

  • Mallen Award for Published Scholarly Contributions to Motion Picture Industry Studies, 2022
  • Cambridge Judge Business School Excellence in Teaching Award, 2011, 2013, 2022
  • Finalist, Shelby D. Hunt/Harold H. Maynard Award recognising the article published in the Journal of Marketing that makes the most significant contributions to marketing theory in a given year, (with J. Heide and S. Bell), 2020
  • University of Cambridge Pilkington Prize for Excellence in Teaching, 2018
  • 2nd Best Corporate Strategy MBA Course in the World, Financial Times, 2017
  • MBA Teaching Award, as voted for by the Cambridge MBA class, 2005, 2008, 2010 and 2013
  • Best Paper Prize, AIMAC Conference, Antwerp (with R. Legoux and F. Carrillat), 2011
  • Best Paper Proceedings, Academy of Management, (with M. Seifert), 2009
  • Nominated for a National Teaching Fellowship Award, 2006
  • Special Jury Prize and Honorary Distinction, FNEGE Transdisciplinary Doctoral Dissertation Award, 2004
  • Second Prize, AIMS-FNEGE Doctoral Dissertation in Strategy Award, 2004
  • Finalist, Fondation HEC PhD Thesis Award, 2004


Six Things We Know about Motion Picture Performance
Creative & Cultural Industries Performance
Allègre Hadida, Pilkington Prize Winner 2018

News and insights

American Marketing Association Louis W. Stern Award.

Study on temporary marketing organisations co-authored by Allègre Hadida wins award from the American Marketing Association for outstanding article on marketing and channels of distribution.

Woman improvising on stage.

Leadership and organisational behaviour

Managing change: lessons in agility and improvisation

The interplay between agility and improvisation is crucial to how organisations adapt to changing circumstances and uncertainty, says new book chapter by 2 Cambridge Judge Business School academics.

Allègre Hadida of Cambridge Judge is awarded Lifetime Achievement award.

Allègre Hadida of Cambridge Judge is awarded Lifetime Achievement award at the 24th Mallen Film Conference for research in the motion picture industry. 

Media coverage

Variety | 9 June 2022

How to survive a bear market – Hollywood girds for a content correction (Special Report)

A sharp economic downturn in the US could force Disney, Warner Bros. Discovery and others to make hard choices for betting on growth in overmarkets or shoring up their English-language programming options, says a special report by Variety, titled “How to survive a bear market.” Allègre Hadida, Associate Professor of Strategy at Cambridge Judge Business School, comments in the report.

Forbes | 8 February 2022

Is work from anywhere here to stay?

Dr Allègre Hadida, Associate Professor of Strategy at Cambridge Judge Business School, comments on Adi Gaskell’s article on working from home for prolonged periods of time.

FDI Intelligence | 10 December 2021

How streaming platforms are changing the geography of media investment

An article discussing how economic developers worldwide are capitalising on the “streaming wars” to promote investment, high-value-added job creation and cultural exports. Allègre Hadida, Associate Professor of Strategy at Cambridge Judge Business School, who has researched the impact of streaming services on Hollywood studio filmmaking, comments in the article.

Economists Talk Art, 12 October 2021
Studios vs. Streaming: which ‘logic’ will prevail in Hollywood?

Cambridge Independent, 28 January 2021
Soft power self-sabotage as performing artists denied freedom of movement

The Telegraph India, 30 May 2020
Huge shift

Cambridge Independent, 28 February 2020
From Hollywood ‘logic’ to ‘highly institutionalised myths’ of the workplace

Business Weekly, 17 February 2020
Say goodbye to Hollywood and hello to Netflix?

Cinema Technology Magazine, 17 June 2019
The Mallen 20 conference

Marketing News, 15 May 2019
Effectively use temporary marketing organisations

Financial Times, 2 June 2017
IT woes, 21st century work skills and Goldman

Significance, 14 February 2017
Hollywood’s best supporting actors

Cineuropa, 12 October 2016
BigData.BigMovies reveals cinema digitalisation opportunities

Business Review Europe, 23 October 2015
Why straddling makes no business sense

City AM, 13 August 2015
Career boost: Why an MSc will help give you the edge

Finextra, 5 August 2015
Lloyds partners Cambridge Judge on innovation programme

Harvard Business Review, 1 June 2015
When to forget the rearview mirror

My Science, 18 May 2015
That’s entertainment: what – and how – will we be watching in 2020?

Cambridge Network, 14 February 2014
Allègre goes viral with the help from

Financial Times, 11 February 2014
Women at business school – Allègre Hadida, professor

Cambridge Network, 4 February 2014
What happens in Cambridge

Business Weekly, 10 January 2014
Showbiz stars get top billing in Cambridge MBA