Zenera is a behaviour-change platform that transforms focused attention into meaningful, earned rewards. Built on the behavioural insight that people value what they work for more than what they are simply given, Zenera helps users build healthier digital habits by completing verified distraction-free sessions through an adaptive blocking engine. Each minute of focus generates in-app Tokens, creating a sense of progress and achievement that reinforces sustainable productivity.
For our commercial partners, Zenera functions as a high-quality customer-acquisition channel. Earned rewards outperform passive offers, driving higher average basket sizes, stronger conversion, and increased return behaviour without undermining brand value. Effort-earned rewards attract users who feel invested in the process, creating deeper loyalty and more meaningful interactions with vendor partners.
Our curated reward platform connects these two needs together: supporting individuals seeking to feel rewarded for improving their focus and wellbeing, and enabling vendors to connect with them at moments of high intent and meaningful engagement. By blending behavioural science, positive reinforcement, and a carefully structured incentive ecosystem, Zenera is catalysing a “Zen Era” where digital tools empower healthier habits and more intentional living. Designed for students, young professionals, and organisations, Zenera delivers a scalable, mutually beneficial model that strengthens both user outcomes and vendor impact.
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Founding team
Bernard Liu
Co-Founder; MPhil in Technology Policy and PhD candidate in Business Model Innovation at the University of Cambridge.
Previous experience in vendor partnerships and solutions architecture at Amazon and Rolls Royce, with a professional background in Intellectual Property, TMT law, and Litigation.
Matthew Liu
Co-Founder; Background in robotics with ManSEDS and UCL Rovers, later transitioning into data analytics as a Data Analyst at Cogney and then as a BI Engineer at Topo Solutions, focusing on data-driven insights and business optimisation.
Currently Senior Data Analyst at Klook, a Hong Kong–based unicorn startup, where he applies advanced analytics to optimise operations, inform strategic decisions, and elevate customer experience.
Gabriel Bor
Co-Founder; Master’s student at UCL specialising in machine learning. Previously a researcher at MIT applying Deep Profiler to large-scale molecular datasets, and at Vision RT/UCL advancing self-supervised learning methods in medical imaging.
Full-stack developer and creator of EarnIt UK, a productivity rewards app with 2,000+ MAUs, plus other widely used digital tools. Experience in end-to-end product development, deployment, and scaling.