Zarea Limited, a B2B e-commerce platform founded in 2020 by Ali Alam Qamar (MFin 2022), has successfully listed on the Pakistan Stock Exchange (PSX), marking the first IPO of 2025 on the PSX main board, raising over Rs 1.03 billion. Zarea is the first e-commerce marketplace to go public in Pakistan.
Ali says, “This IPO is not just a milestone for Zarea, but also a landmark event for Pakistan’s capital markets. It underscores the growing investor appetite for technology-based businesses and highlights the role of e-commerce in transforming traditional industries. Zarea’s successful listing signals a shift in how businesses are leveraging digital platforms to streamline supply chains, enhance market access, and improve efficiencies in Pakistan’s commodity sectors.”
The Cambridge Master of Finance played a key role in shaping Ali’s understanding of financial strategy, capital markets, and investment structuring, which he says proved invaluable throughout the IPO process.
“The experience reinforced my ability to scale a business, navigate regulatory complexities, and attract institutional investment. This achievement is a testament to the power of education, perseverance, and innovation in emerging markets.” Ali said.
I am deeply grateful to Cambridge Judge Business School for being a key part of my journey. The skills and network I developed there have been instrumental in Zarea’s success.
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