Co-founder and CEO, Sheraspace
Guest Lecturer and Mentor, Bayes Business School
Fellow, Royal Society of Arts (RSA)
Cambridge affiliations
- MSt Entrepreneurship, Cambridge Judge Business School (2021)
- Member of Lucy Cavendish College
- Member of The Cambridge Society of London
Professional history
Sarjeena’s career spans industries and geographies yet is tied together through its central theme: entrepreneurship. An engineer turned entrepreneur, Sarjeena launched Sheraspace in 2019, a pioneering online platform that has revolutionised interior design in Bangladesh. The venture attained profitability through organic growth and continues to serve thousands of spaces across B2C and B2B segments.
The journey of building Sheraspace inspired Sarjeena to challenge herself in a new dimension through the theoretically demanding pursuit of a PhD in Entrepreneurship. She now operates between industry and academia, shaping classroom discourse in her role as Guest Lecturer and mentoring entrepreneurial talent across top UK institutions (Cambridge, UCL and City). Her research investigates unconventional entrepreneurs who operate outside of the formal economy. Sarjeena holds a BSc in Computer Science and MSc in Technology Management with Distinction from UCL. During her MSt at Cambridge, she received the Entrepreneurial Growth Award.
Society & charity work
Sarjeena has served as a judge at enterprise competitions across the Cambridge and London ecosystems. She is a frequent contributor to admissions events and open days at Cambridge Judge. Her mentorship at Kings E Lab, UCL Innovation and Enterprise, Lucy Enterprise Challenge and so on, has supported founders to build purpose-driven and financially viable ventures worldwide – from platforms empowering indigenous artisans to innovations that improve access to scientific knowledge for health and wellbeing.
Sarjeena’s work reflects a strong belief in entrepreneurship as a catalyst for inclusive growth, knowledge equity and long-term societal value. In 2024, she was appointed a Fellow of the Royal Society of Arts, Commerce and Manufactures (RSA) for her contributions to entrepreneurship.
