Shimeng (Sally) Zhao

Management Consultant, HC Strategy & Investment

Cambridge affiliations

Professional history

Sally Zhao is a management consultant at boutique consulting firm HC Strategy & Investment, advising organisations on strategic growth, market entry, and technological disruption. She specialises in bridging technical insights with commercial execution, enabling clients to navigate uncertainty and seize emerging opportunities.

Prior to joining HC Strategy & Investment, Sally worked at Roland Berger as a strategic consultant focused on the automotive industry. There, she developed expertise competitive positioning, and the impact of technological shifts in a fast-evolving sector.

Driven by an entrepreneurial mindset, Sally founded Fingers Crossed, an investor club connecting alumni from G5 and Ivy League institutions. The club has hosted 50+ events, including forums, industry deep-dives, arts exhibitions, fostering cross-border collaboration and knowledge-sharing. Fingers Crossed embodies the vision of sustaining the intellectual and professional camaraderie of university communities beyond graduation.

Society & charity work

Beyond her corporate career, Sally is deeply engaged in social impact and cultural preservation. She has volunteered in China’s mountainous regions, advocating for educational equity and supporting underprivileged communities. These experiences have strengthened her belief in collective action as a catalyst for meaningful change. A passionate advocate for Chinese traditional culture, Sally leverages social media to share insights on art, history and philosophy, making heritage accessible to younger generations. She also champions physical wellness as an avid marathon runner, having competed in races across Suzhou and Shanghai, inspiring others to embrace healthier lifestyles.

Shimeng (Sally) Zhao.
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