International Business Briefing in Seoul
10 Dec 2025
18:00 -21:00
Times are shown in local time
- Open to: Cambridge Judge alumni
- Cost: Free of charge
The Plaza Hotel
119 Sogong-ro
Jung District
Seoul
South Korea
Join us at our International Business Briefing to hear from one of our world-class academics
Join us at our International Business Briefing to hear from one of our world-class academics, Management Practice Associate Professor and Director of the MSt in Entrepreneurship programme, Monique Boddington, as well as accessing your lifelong learning.
This evening promises to be intellectually stimulating and we hope you will open up the opportunity to your networks and help showcase your Business School by bringing a guest.
Agenda
18:00-18:30
Arrival and registration
18:30-18:45
Welcome from Cambridge Judge
Mary Priddey
18:45-19:30
The adaptive path: how entrepreneurs test, pivot and grow with Monique Boddington
Entrepreneurship rarely follows a straight line. New ventures emerge through testing ideas, gathering feedback and adapting to shifting markets. This session explores how entrepreneurs around the world use experimentation and pivoting to refine their business models, seize opportunities and overcome challenges. We will examine both the strengths of this adaptive approach and its limitations, including the risks of constant change and the difficulty of knowing when to persist.
19:30-19:45
Q&A
19:45-21:00
Informal networking
Refreshments and drinks will be provided. Guests are welcome.
Register
Location information will be sent to all registrants in due course.